Senior Manager, Growth Marketing Questrade Financial Group Job listing

Financialnarrative; Canada; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Health & wellbeing resources

Paid vacation, personal & sick days

Competitive compensation & benefits

Hybrid work with 3 days in office

Job summary

Questrade Financial Group of Companies seeks a Senior Manager, Growth Marketing to design and execute top-of-funnel acquisition strategies for new banking products. You will lead the acquisition roadmap, coordinate with agencies, manage launches and campaigns, and optimize the bank website to improve the user journey from ad exposure to conversion.

You will collaborate with Insights & Analytics, Product Marketing, and Growth Media leads to align on audiences, channels, and budgets, with a focus

Qualifications

• 8+ years of digital acquisition experience.
• Strong data analytics and reporting skills.
• Experience in financial services preferred.
• Ability to think strategically and drive results.

Responsibilities

• Develop go-to-market acquisition strategies for launches and feature rollouts.
• Designs strategies for growth and full-funnel performance across channels (SEO, search, paid, referrals, website).
• Develops acquisitions offer strategies to convert leads.
• Manage holistic paid channels for campaigns and product launches.
• Create briefs with agencies for best-in-class creatives.
• Translate goals into media campaigns with brand and lead focus.

Skills

Digital acquisition

Media planning

Data analytics

Campaign optimization

Cross-functional collaboration

Strategic thinking

Stakeholder management

A/B testing

Tools

Google Analytics

Amplitude

Google Ads

Meta Ads

Microsoft Ads

DV360

Reddit Ads

TikTok Ads

Job description

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, insurance, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

At QFG, we have a culture of innovation where technology serves people - both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward-thinking individuals who can ethically and effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting-edge solutions that delight and serve our customers. Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Senior Manager, Growth Marketing. Could It Be You?

The Senior Manager, Growth Marketing role is critical in designing and executing top-of-funnel acquisition strategies for the future state bank entity, directly supporting our efforts to bring new banking products to the market. You'll lead the acquisition roadmap, ensuring a seamless go-to-market strategy. Responsibilities include working with agencies on best-in-class creatives, managing campaign launches, pacing, and delivery to meet KPIs, and overseeing the bank website to optimize the user journey from ad exposure to conversion. You'll also develop acquisition offer strategies, collaborating closely with the Insights & Analytics team and maintaining a holistic view of campaigns for cohesive customer experience.

In this role, responsibilities include but are not limited to:

• Develop and evolve the go-to-market acquisition strategy to ensure successful launches for our first banking products and all future feature rollouts.
• Designs strategies for growth and full-funnel performance across all acquisition channels (i.e., SEO, search, paid media, referrals, website etc.).
• Develops acquisitions offer strategies to generate and convert leads.
• Define and implement a holistic strategy encompassing all paid channels for campaigns/product launches in the market, both offline and online.
• Creates briefs and works with agencies to deliver best-in-class creatives.
• Translate marketing and business goals into actionable media campaigns with a two-pronged focus on brand building and lead acquisition.
• Align with the Product Marketing team on high-priority audience segments and strategize how to reach them most effectively.
• Collaborate with Growth Media lead within each entity to ensure media best practices are managed at an enterprise level.
• Optimize channels to maximize allocation of marketing budget and drive efficiencies.
• Analyze campaign results across paid and organic channels and report on performance, actionable insights & learnings to all stakeholders on a timely basis.
• Manage the Media Budget and Media Plans to support decisions around tactics and budget allocation to drive acquisition.
• Monitor the competitive landscape, identify trends, formulate insights, and provide regular recommendations to drive continuous improvement in our acquisition efforts.
• Work closely with internal stakeholders to ensure all objectives are being met and transparency is available for all current projects.

Performance Monitoring & Optimization:

• Defines, drives, and leverages data and analytics to optimize media performance across all acquisition channels.
• Monitor attribution and analytics, with a focus on business KPIs.
• Build the measurement strategy of media campaigns across relevant platforms and channels.
• Develop tagging specifications to support media measurement and optimization strategies.

Bank Website Ownership:

• Manage and oversee bank website, responsible for updating content and optimizing placements.
• Identify, test and learn initiatives to drive lead generation and enhance customer experience.
• Brief external and internal partners on technical requirements for the website

So are YOU our next Senior Manager, Growth Marketing? You are if you…

• Have 8+ years of digital acquisition experience (platform media planning and buying experience is considered an asset)
• Have a clear understanding of all different acquisition channels and their role within the customer journey
• Have experience in developing strategies for paid media campaigns which are a part of bigger multi-channel initiatives
• Have experience working with different reporting platforms (e.g. Google Analytics, Amplitude)
• Have the ability to think strategically and drive solid results to grow the business
• Have a strong data analytics and strategy background
• Have the ability to identify, document and communicate insights and recommendations
• Have hands on experience in digital marketing project management
• Take ownership of tasks and drives projects through to completion
• Are a reliable self-starter with attention to detail and passion for quality
• Have strong interpersonal, problem-solving and decision-making skills
• Have an insatiable curiosity and a constant drive to learn and improve
• Are up to date with all emerging digital trends and issues
• Have previous experience in financial services
• Have experience working with platforms including Google and Meta (Microsoft Ads, Reddit Ads, TikTok Ads, DV360 experience is considered an asset)
• Have worked on large marketing accounts with multiple LOBs
• Have Ad Operations Skills - tagging, troubleshooting, etc.
• Please note this role will be required to be in office3 daysa week

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence - not only for the benefit of our customers, but for those who build their career with us.

Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.