Senior Manager, Growth Marketing

Questrade Financial Group; Toronto; Hybrid; CAD 110,000 - 170,000; Full time

Benefits offered by this job

Health & wellbeing resources

Paid vacation and sick days

Competitive compensation and benefits

Hybrid work environment with 3+ daysIn

Job summary

Questrade Financial Group is seeking a Sr. Manager, Growth Marketing to lead day-to-day growth strategy and cross-channel execution for high-value customer acquisition.

You will forecast performance, optimize budgets, and scale campaigns across growth, brand, and product initiatives. The role demands analytic rigor, experimentation, and collaboration with Creative Studio, Lifecycle, Analytics, Product Marketing, Brand Marketing, Onboarding, and Engagement teams.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6+ years in growth marketing, performance acquisition, or multi-channel growth roles.
• Proven track record optimizing measurement, attribution, and funnel optimization.
• Hands-on with a modern growth marketing stack and analytics.

Responsibilities

• Design and execute full-funnel customer acquisition strategies for growth and brand initiatives.
• Own growth performance metrics, forecasting models, and budget allocation for scalable outcomes.
• Lead channel attribution, incrementality testing, and funnel analytics to derive actionable insights.
• Conceive and test new acquisition opportunities, placements, audiences, and formats.
• Coordinate with Creative Studio, Lifecycle, Analytics, Product Marketing, Brand Marketing, Onboarding, and Engagement teams.
• Direct multi-channel campaigns across paid media, SEO/AEO, CRO, web and app surfaces.

Skills

Growth marketing

Multi-channel strategy

Performance analytics

Budget management

Agency management

AI-driven automation

Media buying

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

GA4

Amplitude

AppsFlyer

Haus

Northbeam

Ahrefs

Semrush

YouGov

Job description

Questrade Financial Group (QFG), through its companies - Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. We use cutting-edge technology to help Canadians become much more financially successful and secure.

At QFG, we combine human-centric collaboration with AI-driven innovation to redefine financial services. The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work.

Join our diverse, inclusive, and hybrid workplace to unleash your creativity and nurture your curiosity without limits. If you share this sense of infinite possibility, come shape your future at QFG.

What's in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

This job posting is for an existing vacancy.

We're looking for our next Sr. Manager, Growth Marketing.

The Sr. Manager, Growth Marketing is the day-to-day strategic lead and cross-channel engine driving new, high-value customer acquisition at QuestEnterprise. Acting as an end-to-end growth captain, this role bridges business strategy with full-funnel execution to drive profitable acquisition across growth, brand and product initiatives, and integrated campaigns. Responsible for customer growth economics, performance forecasting, and leading our growth marketing programs, the Sr. Manager couples deep analytical rigour with continuous experimentation to scale user growth efficiently across all touchpoints.

In this role, responsibilities include but are not limited to:

• End-to-end growth strategy and execution: Designing, championing, and executing full-funnel customer acquisition strategies for both growth-led initiatives and integrated Brand and Product Marketing programs, all aimed at high-value customer acquisition.
• Growth economics and portfolio performance: Owning growth marketing performance metrics and forecasting models, and optimizing capital allocation and channel mix to ensure scalable, profitable acquisition outcomes.
• Advanced measurement and insights: Spearheading channel attribution, incrementality testing, and funnel analytics to measure true incremental campaign impact and synthesize it into actionable business insight.
• Acquisition ingenuity and experimentation: Conceiving and testing innovative acquisition opportunities from scratch, including novel placements, audience segments, creative formats, promotional offers, and digital experiences.
• Cross-functional and integrated campaign leadership: Serving as the primary growth marketing liaison across Creative Studio, Lifecycle, Analytics, Product Marketing, Brand Marketing, Onboarding, and Engagement teams to integrate acquisition mechanics seamlessly.
• Channel optimization and testing: Directing multi-channel performance across paid media, SEO/AEO, CRO, web and app surfaces, and promotional constructs by deploying structured, repeatable testing frameworks and scaling systems.
• Agency and partner management: Leading day-to-day operational relationships with external agencies, vendors, and tech partners, establishing key deliverables and holding partners accountable to targets.
• Program leadership and governance: Captaining multi-channel growth programs independently from initial brief through post-mortem analysis, with clear project workflows, milestones, and cross-team communication.
• Systematic growth: Building repeatable systems and playbooks rather than one-off wins that don't scale — seeing every initiative as its own puzzle, without starting from scratch when proven patterns already exist.

So are YOU our next Sr. Manager, Growth Marketing? You are if you…

• Have a Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience
• Have 6+ years of progressive experience in growth marketing, performance acquisition, or multi-channel growth strategy roles, including time in a high-growth organization with meaningful external acquisition stakes
• Have a proven track record optimizing marketing measurement, incrementality methodology, multi-touch attribution models, and data-driven funnel optimization — and can still make sharp decisions with imperfect data
• Have deep expertise building acquisition forecasts, managing performance budgets, and driving scalable growth economics
• Have independently captained complex acquisition initiatives, leading relationships with both internal stakeholders and external agency partners, and can partner closely with creative, product, analytics, and lifecycle teams to keep execution sharp
• Have deep, hands-on experience across a modern growth marketing stack, including but not limited to media buying (e.g. Meta Ads, Google Ads, and other programmatic, search, and social platforms), performance analytics (e.g. GA4, Amplitude, AppsFlyer, Haus, Northbeam), and brand/category research (e.g. Ahrefs, Semrush, YouGov, Tracksuit)
• Have built growth programs in-house and owned the downstream impact of those decisions
• Are AI-native, consistently seeking out automation over manual effort and exercising strong judgement on the appropriate path forward

Additional Kudos If You…

• Have growth marketing experience within e-commerce, B2C, and/or financial services categories
• Have directly managed external media buying (online and offline), SEO, or performance marketing agencies

Additional Information…

• This role sits within QuestEnterprise, in the Growth Marketing team, and reports to the Lead, Growth Marketing.
• There are likely no direct reports to start. You will lead indirectly across Paid Media, SEO, CMS, and CRO practitioners within Growth Marketing, and partner with Sr. Managers across Product Marketing, Brand Marketing, Lifecycle, Engagement, Analytics, and Product.
• This is a Full Time Regular position based in the GTA.

Compensation Information:

• The final compensation package will be commensurate with the successful candidate's experience, skills, and geographic location (Canada). It includes a comprehensive benefits plan and a competitive incentive (bonus) program for Full-Time Permanent roles.