Senior Living Community Relations Manager

Retirement Concepts; White Rock; On-site; CAD 65,000 - 90,000; Full time

Job summary

West Coast Seniors Housing Management is seeking a Community Relations Manager to lead outreach, identify sales leads, and help achieve occupancy and revenue goals. The CRM reports to the General Manager and collaborates with site leadership to ensure quality customer service for residents and families.

You will develop marketing plans, build partnerships, manage a community database, and travel as needed. The role requires in-person engagement, strong communication, and a passion for helping

Qualifications

• Minimum 3 years of sales and customer service experience.
• Prior experience in senior housing is an asset.
• Passion for working with seniors.
• Must pass vulnerable sector Criminal Record Check.
• Proficient reading/writing/speaking English.
• Reliable transportation and travel willingness.
• Excellent interpersonal and communication skills.
• Ability to work independently and in a team.
• Highly organized with multi-tasking ability.
• Available to work weekends/evenings/flexible hours.
• MS Office familiarity; CRM/database experience is an asset.
• Willing to travel as required.

Responsibilities

• Engage and mobilize your team to achieve organization goals.
• Develop and maintain professional relationships to support culture.
• Model values and leadership behaviours of the organization.
• Achieve occupancy and revenue targets with GM and site leaders.
• Drive qualified leads through promotion and online engagement.
• Conduct personal visits with prospects and families to assess needs.
• Build referral relationships with community partners.
• Utilize and maintain the community database daily.
• Understand market trends and competitor offerings to stay competitive.
• Collaborate on marketing plan and annual budget with GM and Director.
• Develop strategic marketing plans and events to grow prospects.
• Design marketing materials with Director of Sales & Marketing.
• Share insights with other CRMs during meetings.
• Lead on leases and contracts with new residents.
• Collaborate to review occupancy objectives.
• Support move-in/move-out processes.
• Maintain a safe environment per procedures and infection control.
• Perform all other duties as required.

Skills

Sales & customer service

Relationship building

Communication

Team collaboration

Leadership

Travel readiness

Independent worker

Organizational skills

Tools

MS Office Suite

CRM systems

Job description

West Coast Seniors Housing Management is seeking a Community Relations Manager to lead outreach, identify sales leads, and help achieve occupancy and revenue goals. The CRM reports to the General Manager and collaborates with site leadership to ensure quality customer service for residents and families.

You will develop marketing plans, build partnerships, manage a community database, and travel as needed. The role requires in-person engagement, strong communication, and a passion for helping