Senior Growth Marketing Manager

Dandylion Pet Inc.; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

Dandylion Pet Inc. is seeking a Senior Growth Marketing Manager to lead customer acquisition and retention strategies. This role involves managing marketing budgets, working with creative teams, and analyzing performance metrics. The ideal candidate will have experience in DTC marketing and a passion for enhancing customer experiences.

Qualifications

• 3+ years in growth or performance marketing at a DTC brand or agency.
• Strong grasp of paid acquisition metrics and customer retention levers.
• Passion for dogs and care about brand integrity.

Responsibilities

• Own customer acquisition and retention strategy across multiple channels.
• Manage budget allocation to optimize customer acquisition cost.
• Develop and execute email and SMS strategies for retention.

Skills

Analytical

Creative

Organizational

Tools

Meta Ads Manager

Klaviyo

Google Analytics/GA4

Job description

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At Dandylion, we believe clean & healthy pets are happy pets. We're on a mission to bring gentle, innovative, and easy-to-use grooming solutions to modern pet parents. Our brand is rooted in community, authenticity, and innovation, always putting pets and their people first.

We’re a fast-growing direct-to-consumer brand trusted by pet parents and professionals alike. As we grow, we’re looking for passionate team members who want to build a standout consumer brand from the ground up.

The Role

We’re looking for a Senior Growth Marketing Manager to lead our efforts to acquire and retain customers across all paid and owned channels. You’ll work closely with our outsourced Meta ad buyer to develop and test high-performing creatives, experiment with emerging channels like TikTok Shop, and own our email/SMS strategy. This role is ideal for someone who is equal parts creative and analytical, and who thrives in a startup environment where you can make a massive impact. This role will also include 2 direct reports on the marketing side.

Key Responsibilities

• Own customer acquisition and retention strategy across Meta, Google, TikTok Shop, email/SMS, and new channels
• Work with the outsourced Meta ad buyer to scale paid media efforts and guide creative strategy
• Test and scale new channels (e.g., TikTok Shop, YouTube, direct mail, affiliate)
• Manage budget allocation across paid and owned channels to optimize CAC:LTV
• Assist in executing the creative strategy for ads, working with UGC creators and designers to develop and test assets

Lifecycle & Retention

• Develop and execute email and SMS strategies (Klaviyo) to drive customer retention and repeat purchase
• Segment the customer base and personalize messaging based on behavior and product journey
• Test and launch loyalty, referral, and winback programs to drive LTV growth

Landing Pages & CRO

• Optimize landing pages and the DTC funnel to improve conversion rates across traffic sources
• Collaborate with product, design, and web teams to test messaging, page layouts, and merchandising tactics

Reporting & Insights

• Build and maintain dashboards to track key growth metrics
• Analyze performance and generate actionable insights across all channels
• Share learnings cross-functionally to inform product, brand, and CX initiatives
• Manage, coach, and develop 2 team member
• Set clear goals, provide regular feedback, and support career development
• Foster a collaborative, high-performance culture within the team

You’ll Succeed If You…

• Have 3+ years of experience in growth or performance marketing at a DTC brand or agency
• Have a strong grasp of paid acquisition metrics and customer retention levers
• Have experience collaborating with media buyers and driving creative testing
• Have tested into new channels like TikTok Shop, YouTube, or affiliate
• Are confident using tools like Meta Ads Manager, Klaviyo, Google Analytics/GA4, and attribution platforms
• Are highly organized, analytical, and love rapid experimentation
• Have a passion for dogs and care deeply about brand integrity and customer experience

How to Apply *IMPORTANT*

If this sounds like you, we'd love to hear from you! Please send your resume and a brief cover letter to [e-mail] with the subject line: Senior Growth Marketing Manager Application – [Your Name]

Posting will close May 20, 2025

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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