Senior FPGA Product Marketing Manager

Microchip Technology Inc.; Canada; On-site; CAD 185,000 - 254,000; Full time

Benefits offered by this job

Health benefits from day one

Retirement savings plans

IESPP program

Job summary

Microchip Technology Inc. is seeking a Product Marketing Manager to own the strategic and tactical marketing for FPGA products.

You will define roadmaps, drive go-to-market strategies, manage product lifecycle, and collaborate with engineering, sales, applications, and corporate marketing to position FPGA solutions competitively. The role requires 12+ years in relevant roles and 5+ years in semiconductor product marketing, with strong technical knowledge and excellent communication skills.

Qualifications

• Bachelor’s degree in Electrical Engineering or related field required.
• 12+ years of relevant experience.
• 5+ years in semiconductor product marketing.
• Proven track record in defining product strategies, managing product lifecycle, and driving business development.
• Strong technical understanding of semiconductor architectures and applications.
• Excellent communication, presentation, and negotiation skills.
• Ability to work in a global, cross-functional team environment.

Responsibilities

• Define and maintain product line strategy aligned with market trends and customer requirements.
• Develop business cases for new FPGA products, IP, solutions and features.
• Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
• Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.
• Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies.
• Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions.
• Provide competitive intelligence to sales teams and create tools for objection handling.
• Identify and pursue new business opportunities in target markets and strategic accounts.
• Collaborate with sales teams to develop account strategies and secure design wins.
• Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip’s FPGA footprint.
• Support negotiations for strategic partnerships and joint development initiatives.
• Work with engineering to define specifications and prioritize features.
• Support worldwide field sales and applications teams with tools, training, and competitive analysis.
• Analyze market trends, customer needs, and competitive landscape to guide product decisions.
• Represent Microchip at industry events, conferences, and customer meetings.

Skills

Product marketing

Semiconductor

Electrical Engineering

Cross-functional collaboration

Negotiation

Education

Bachelor’s degree in Electrical Engineering or related field

MBA

Job description

Microchip Technology Inc. is seeking a Product Marketing Manager to own the strategic and tactical marketing for FPGA products.

You will define roadmaps, drive go-to-market strategies, manage product lifecycle, and collaborate with engineering, sales, applications, and corporate marketing to position FPGA solutions competitively. The role requires 12+ years in relevant roles and 5+ years in semiconductor product marketing, with strong technical knowledge and excellent communication skills.