Manager - Product Marketing

FHLB Des Moines; Toronto; On-site; CAD 133,000 - 183,000; Full time

Benefits offered by this job

Health benefits from day one

Retirement savings plan

IESPP program

Job summary

Microchip Technology Inc. in Ontario, Canada, is seeking a senior product marketing leader to define strategy for FPGA products, drive NPIs, and shape go-to-market plans across global teams.

You will analyze competitive landscapes, collaborate with engineering to prioritize features, and build relationships with customers and partners while delivering compelling value propositions.

Qualifications

• Bachelor’s degree in Electrical Engineering or related field (MBA preferred).
• 12+ years of relevant experience insemiconductor product marketing.
• 5+ years in semiconductor product marketing experience and proven track record in defining product strategies.

Responsibilities

• Define and maintain product line strategy aligned with market trends and customer requirements.
• Develop business cases for new FPGA products, IP, solutions and features.
• Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
• Drive NPIs, including pricing, forecasting, collateral development, and training.
• Conduct in-depth competitive analysis to understand market dynamics and differentiate Microchip FPGA solutions.
• Identify and pursue new business opportunities in target markets and strategic accounts.
• Collaborate with sales and engineering to develop account strategies and secure design wins.
• Represent Microchip at industry events and customer meetings.

Skills

Product marketing

Cross-functional collaboration

Technical understanding of semiconduct

Communication skills

Presentation skills

Negotiation skills

Education

Bachelor’s degree in Electrical Engineering

MBA preferred

Job description

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc. People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence. Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you. Visit our careers page to see what exciting opportunities and company perks await!

Microchip Technology Inc. is a leading provider of embedded control applications. Our product portfolio comprises general purpose and specialized 8-bit, 16-bit, and 32-bit microcontrollers, 32-bit microprocessors, field-programmable gate array (FPGA) products, a broad spectrum of high-performance linear, mixed-signal, power management, thermal management, radio frequency (RF), timing, safety, security, wired connectivity and wireless connectivity devices, as well as serial Electrically Erasable Programmable Read Only Memory (EEPROM), Serial Flash memories, Parallel Flash memories, and serial Static Random Access Memory (SRAM). We also license Flash-IP solutions that are incorporated in a broad range of products.

Key Responsibilities

Product Strategy & Roadmap

Define and maintain product line strategy aligned with market trends and customer requirements. Develop business cases for new FPGA products, IP, solutions and features.

Go-to-Market Execution

Create and implement marketing plans, including product positioning, messaging, and competitive differentiation. Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.

Competitive Analysis & Positioning

Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies. Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions. Provide competitive intelligence to sales teams and create tools for objection handling.

Business Development

Identify and pursue new business opportunities in target markets and strategic accounts. Collaborate with sales teams to develop account strategies and secure design wins. Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip’s FPGA footprint. Support negotiations for strategic partnerships and joint development initiatives.

Cross-Functional Collaboration

Work with engineering to define specifications and prioritize features. Support worldwide field sales and applications teams with tools, training, and competitive analysis. Market Intelligence. Analyze market trends, customer needs, and competitive landscape to guide product decisions. Represent Microchip at industry events, conferences, and customer meetings.

Requirements/Qualifications

• Bachelor’s degree in Electrical Engineering or related field (MBA preferred)
• 12+ years of relevant experience
• 5+ years in semiconductor product marketing experience
• Proven track record in defining product strategies, managing product lifecycle, and driving business development
• Strong technical understanding of semiconductor architectures and applications
• Excellent communication, presentation, and negotiation skills
• Ability to work in a global, cross-functional team environment

Travel Time: 0% - 25%

Pay Range: We offer a total compensation package that ranks among the best in the industry. It consists of competitive base pay, restricted stock units, and quarterly bonus payments. In addition to these components, our package includes health benefits that begin day one, retirement savings plans, and an industry leading IESPP program with a 6-month look back feature. The annual base salary range for this position is $133,000 - $183,000.**Range is dependent on numerous factors including job location, skills and experience.

Find more information about all our benefits at the link below: Benefits of working at Microchip

Ontario Accommodation: Your accessibility is important to us. If you would like to contact us about our website or need help completing the application process, please email us at [e-mail]. In accordance with applicable laws (including human rights and accessibility legislation in Ontario), accommodation will be provided in all parts of the hiring process. Let us know what type of accommodations you require to help remove barriers so that you can participate throughout the interview process. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.