Senior Director, Performance Marketing

Score Media and Gaming Inc.; Toronto; Remote; CAD 100,000 - 150,000; Full time

Job summary

A leading company in entertainment seeks a Senior Director of Performance Marketing to enhance their growth strategies across iCasino and Online Sports Betting. This role demands extensive experience in digital marketing, managing substantial budgets, and optimizing user acquisition campaigns. The position focuses on maximizing media efficiency and requires evident leadership in a dynamic environment.

Qualifications

• 6+ years leading growth or performance marketing in direct-to-consumer sectors.
• Proven success with multi-million dollar marketing budgets.
• Fluency in media mix modeling and marketing attribution techniques.

Responsibilities

• Lead end-to-end performance marketing strategy and execution.
• Drive planning and optimization of multi-million dollar campaigns.
• Collaborate cross-functionally to build scalable campaigns.

Skills

Analytical skills

Digital acquisition channels

Performance-driven marketing

Strong communication

Tools

Google Ads

Meta

Programmatic DSPs

Snap Chat

Job description

PENN Entertainment, Inc. is North America's leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We're always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it's through ESPN BET, Hollywood Casino, theScore Bet Sportsbook & Casino, or theScore media app, we're excited to push the boundaries of what's possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN's omnichannel gaming and entertainment strategy.

When you join PENN Entertainment's digital team, you'll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you'll also be part of a company that truly cares about your career growth. We're committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

About the Role & Team

Penn Interactive is seeking a Senior Director of Performance Marketing to lead our data-driven acquisition and performance strategies across iCasino and Online Sports Betting brands. This is a high-impact, role focused on maximizing media efficiency, scaling acquisition efforts, and driving measurable business growth across regulated markets in the U.S. and Canada.

About the Work

• Lead a high-performing team across paid social, programmatic, search, affiliate.
• Own the end-to-end performance marketing strategy, execution, and budget allocation across all acquisition channels.
• Drive the planning and optimization of multi million dollar UA campaigns with focus on ROI, LTV, and CAC.
• Partner cross-functionally with Business Intelligence, Product, Finance, and Marketing to build scalable, automated, and measurable campaigns.
• Design and execute marketing measurement frameworks leveraging attribution models.
• Manage forecasting, pacing, and real time performance monitoring to ensure efficiency and budget discipline.
• Lead creative testing and targeting strategies to drive user engagement and conversion.
• Stay ahead of industry shifts including privacy regulation, and first-party data strategies (iOS ATT, GA4).
• Identify and test new growth opportunities, channels, and tools to maintain competitive edge.
• Collaborate with the brand and creative teams to align messaging and creative with acquisition goals.

About You

• 6+ years of experience leading growth or performance marketing in direct to consumer verticals preferably within mobile apps, gaming, sports betting, or e-commerce.
• Deep expertise in digital acquisition channels including Meta, Google Ads, Snap Chat, programmatic DSPs, and affiliate platforms.
• Proven success managing multi million dollars annual marketing budgets and delivering against aggressive acquisition KPIs.
• Strong analytical skills and experience working closely with BI teams on LTV, cohort, and retention analysis.
• Fluency in media mix modeling, marketing attribution, and A / B testing methodologies.
• Track record of leading and developing performance driven marketing teams.
• Comfortable navigating a fast paced, regulated environment with shifting priorities.
• Strong communicator who can translate performance insights into executive-level narratives.

LI-REMOTE

theScore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.

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