Head of Growth / Performance Marketing – Crypto iGaming & Sportsbook

Pentasia; Toronto; On-site; CAD 140,000 - 170,000; Full time

Job summary

A leading company in the crypto and iGaming industry seeks a Head of Growth to develop and execute user acquisition strategies for a new gaming brand. This role demands a performance-driven marketer with extensive experience in growth strategies, overseeing omnichannel campaigns, and leveraging data to drive user engagement and retention.

Benefits

Competitive salary based on experience

Performance-based bonus tied to KPIs

Flexible schedule and autonomy

Join a seasoned leadership team

Qualifications

• 5+ years in growth marketing for sportsbooks, crypto, fintech, or casinos.
• Fluent in performance metrics (CAC, LTV, ROAS, conversion funnels).
• Experience managing agencies and internal teams.

Responsibilities

• Own and execute omnichannel growth strategies (paid, SEO, affiliate, social).
• Analyze and optimize full-funnel performance.
• Collaborate with creative teams on messaging, ad testing, and landing pages.

Skills

Growth marketing

User acquisition

Performance metrics

Media buying

Analytics

Job description

Head of Growth / Performance Marketing – Crypto iGaming & Sportsbook

Head of Growth / Performance Marketing – Crypto iGaming & Sportsbook

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This range is provided by Pentasia. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$140,000.00/yr - CA$170,000.00/yr

Direct message the job poster from Pentasia

Recruitment Resourcer at Pentasia & The Conexus Group | Helping iGaming professionals advance in their career throughout the LATAM market | ENG & PT

We’re hiring a Head of Growth to lead the strategy and execution of user acquisition for a new sweepstakes gaming brand backed by a team with deep roots in iGaming and crypto. This is a ground-floor opportunity for a hands-on, performance-driven marketer with proven experience in sports betting, sweepstakes and crypto.

As our Head of Growth, you’ll be responsible for building and executing the user acquisition strategy from the ground up, owning the full funnel — from paid media to activation and retention. You’ll plan and launch campaigns, work closely with affiliates, social, and SEO teams, and manage key external partners. Your goal: drive scalable, ROI-positive growth for a new sweepstakes gaming brand in a competitive space.

What you’ll do:

• Own and execute omnichannel growth strategies (paid, SEO, affiliate, social)
• Plan and run global paid campaigns (Meta, Google, Reddit, native, YouTube, TikTok)
• Analyze and optimize full-funnel performance (CAC, LTV, ROAS, retention)
• Collaborate with creative teams on messaging, ad testing, and landing pages
• Manage tracking, attribution, and reporting (GA4, Voluum, UTM, pixels)
• Work closely with vendors (media ops, analytics, creative) and internal teams
• Ensure marketing compliance across sweepstakes, crypto, and gaming verticals
• Support dual-brand growth across crypto and sweepstakes products
• Drive creative, scalable strategies for acquiring and retaining bettors
• Have 5+ years in growth marketing for sportsbooks, crypto, fintech, or casinos
• Are fluent in performance metrics (CAC, LTV, ROAS, conversion funnels)
• Are hands-on with media buying and have experience with high-risk verticals (geo-routing, cloaking, etc.)
• Have experience managing agencies and a small internal team
• Can operate in fast-paced, startup-style environments
• Bring a network of trusted vendors (tracking, analytics, media ops, creative)
• Understand international user acquisition and emerging geo strategy (Tier 2/3, crypto-friendly regions)
• Are proactive, iterative, and driven by data

Compensation:

• Competitive base salary based on experience
• Performance-based bonus tied to KPIs and revenue growth
• Flexible schedule and autonomy in execution
• Join a seasoned leadership team with deep expertise in iGaming and eSports

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning, Marketing, and Management

• Industries

  Entertainment Providers, Gambling Facilities and Casinos, and Marketing Services

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