Head of Growth / Performance Marketing - Crypto iGaming & Sportsbook

Jooble; Toronto; On-site; CAD 140,000 - 170,000; Full time

Job summary

A leading company in the iGaming sector is looking for a Head of Growth to drive user acquisition for a new gaming brand. This hands-on role involves creating and executing strategic marketing campaigns while managing key partnerships to ensure scalable growth. Ideal candidates have at least 5 years of experience in growth marketing in high-risk environments.

Benefits

Competitive base salary

Performance-based bonus

Flexible schedule

Qualifications

• 5+ years in growth marketing for sportsbooks, crypto, or fintech.
• Hands-on with media buying, managing internal teams and agencies.
• Experience in fast-paced, startup environments.

Responsibilities

• Own and execute omnichannel growth strategies across multiple platforms.
• Plan and optimize global paid campaigns, analyze full-funnel performance.
• Collaborate with creative teams for ad testing and messaging.

Skills

Performance metrics

Media buying

User acquisition

Growth marketing

Data-driven approach

Tools

GA4

Voluum

Job description

Head of Growth / Performance Marketing - Crypto iGaming & Sportsbook

Head of Growth / Performance Marketing - Crypto iGaming & Sportsbook

6 days ago Be among the first 25 applicants

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We’re hiring a Head of Growth to lead the strategy and execution of user acquisition for a new sweepstakes gaming brand backed by a team with deep roots in iGaming and crypto. This is a ground-floor opportunity for a hands-on, performance-driven marketer with proven experience in sports betting, sweepstakes and crypto.

As our Head of Growth, you’ll be responsible for building and executing the user acquisition strategy from the ground up, owning the full funnel — from paid media to activation and retention. You’ll plan and launch campaigns, work closely with affiliates, social, and SEO teams, and manage key external partners. Your goal: drive scalable, ROI-positive growth for a new sweepstakes gaming brand in a competitive space.

What You’ll Do

• Own and execute omnichannel growth strategies (paid, SEO, affiliate, social)
• Plan and run global paid campaigns (Meta, Google, Reddit, native, YouTube, TikTok)
• Analyze and optimize full-funnel performance (CAC, LTV, ROAS, retention)
• Collaborate with creative teams on messaging, ad testing, and landing pages
• Manage tracking, attribution, and reporting (GA4, Voluum, UTM, pixels)
• Work closely with vendors (media ops, analytics, creative) and internal teams
• Ensure marketing compliance across sweepstakes, crypto, and gaming verticals
• Support dual-brand growth across crypto and sweepstakes products
• Drive creative, scalable strategies for acquiring and retaining bettors
  
  

You’re a Fit If You

• Have 5+ years in growth marketing for sportsbooks, crypto, fintech, or casinos
• Are fluent in performance metrics (CAC, LTV, ROAS, conversion funnels)
• Are hands-on with media buying and have experience with high-risk verticals (geo-routing, cloaking, etc.)
• Have experience managing agencies and a small internal team
• Can operate in fast-paced, startup-style environments
• Bring a network of trusted vendors (tracking, analytics, media ops, creative)
• Understand international user acquisition and emerging geo strategy (Tier 2/3, crypto-friendly regions)
• Are proactive, iterative, and driven by data
  
  

Compensation

• Competitive base salary based on experience
• Performance-based bonus tied to KPIs and revenue growth
• Flexible schedule and autonomy in execution
• Join a seasoned leadership team with deep expertise in iGaming and eSports

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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