Director of Creative Strategy - Performance Marketing (Meta Focus)

Future-Able; Kingston; Remote; CAD 80,000 - 110,000; Full time

Job summary

A leading skincare brand is seeking a Director of Creative Strategy focused on performance marketing to lead their in-house agency. This high-impact role involves driving innovative ad strategies, managing creative processes, and mentoring a talented team, all while aligning short-term performance goals with long-term brand loyalty. The successful candidate will have extensive experience in performance marketing, specifically with Meta ads, and be adept at navigating the intricacies of digital marketing to achieve scalable results.

Qualifications

• 5+ years in performance marketing creative strategy.
• Proven background leading creative teams.
• Fluent in direct response KPIs.

Responsibilities

• Lead the in-house ad agency production pipeline.
• Build and manage Meta-first creative testing roadmaps.
• Mentor and guide a team of creative strategists and editors.

Skills

Leadership

Empathy

Performance Marketing

Creative Strategy

Writing

Collaboration

Analytics

Tools

Asana

Slack

ChatGPT

Figma

Job description

Future-Able is looking for a Director of Creative Strategy - Performance Marketing (Meta Focused), a full-time contractor role, to work for :

Naked & Thriving - A brother-sister-founded skincare brand committed to creating high-performing, naturally derived products that are as kind to the planet as they are to your skin. Our mission is to empower individuals to embrace sustainable self-care while nurturing their natural beauty. Every product we craft reflects our dedication to sustainability, quality, and transparency, ensuring our customers feel confident with every choice they make.

About the Role

Are you a Meta ad mastermind who thinks in scroll-stops, testing matrices, and NC ROAS? Do you dream in hooks, landers, and creative iterations? Naked & Thriving is looking for a Director of Creative Strategy with deep performance marketing experience and Meta ad fluency to lead our in-house agency and drive the kind of testing that unlocks scale.

This role is all about cold customer acquisition and high-performing direct response creative that thrives in a 1-day click environment. But we’re not just chasing clicks—you’re also a master of psychology and empathy , capable of understanding and speaking directly to the skincare concerns, aspirations, and emotional drivers of mature women . You’ll be responsible for finding that sweet spot between unlocking performance today and building long-term brand love that drives meaningful LTV tomorrow . You’ll manage the ad creative pipeline, mentor strategists and editors, and own the roadmap that turns ideas into the right kind of WoW ROAS growth—the kind that actually converts into LTV.

What You’ll Do

• Run and lead the in-house ad agency production pipeline —owning process, pacing, and priorities from concept to launch
• Build and manage Meta-first creative testing roadmaps —driving iteration, evergreen strategy, funnel expansion, and performance optimization
• Lead our influencer specialist team —steering creator discovery like a heat-seeking missile toward the highest-potential UGC and whitelisting opportunities
• Write or refine killer briefs and UGC scripts —whether scripting yourself or prompting AI tools, your output sounds sharp, human, and high-converting
• Mentor and guide a team of senior creative strategists, designers, and editors —providing clear, actionable, performance-oriented feedback
• Review and approve final briefs and ad assets to ensure clarity, alignment, and compliance—protecting the brand from FTC violations, regulatory scrutiny, or anything that might get us sued.
• Collaborate deeply with media buyers —you align on KPIs, performance gaps, and creative solutions to scale
• Unlock and scale new funnels —especially for new product launches, creators, and customer segments
• Balance short-term NC ROAS wins with long-term LTV strategy —you build creative that performs now and deepens trust over time
• Review and translate performance data into creative strategy —what’s working, what’s lagging, what to test next
• Operate as a remote-first team leader —running Slack conversations, Zoom meetings, and Asana boards with clarity and urgency
• Future-proof our creative operations —Meta is your home turf, but you’re already sketching out the playbook for TikTok, YouTube, and beyond

Who You Are

• 5+ years in performance marketing creative strategy with deep Meta ad experience
• Proven background leading creative teams in high-output, high-performance ad environments - agency or in-house
• Fluent in direct response KPIs —NC ROAS, CTR, CAC, LTV, CPMs, thumbstop rate, AOV, and CPA—and knows how creative drives each one from first impression to final conversion
• A brilliant writer and editor , capable of using AI tools but never sounding robotic
• A disciplined operator who thrives in structured production systems and keeps creative moving on schedule
• A natural mentor —you give actionable feedback that helps good creatives become great
• Empathic and psychology-driven—you understand the needs and mindset of mature women and can translate that into resonant creative
• Deeply curious and analytical —you’re not casually on social media. When you scroll Facebook, Instagram, TikTok, or anywhere else, you’re like Neo seeing the Matrix : decoding ad angles, hooks, scroll-stoppers, CTA structures, comment bait, funnel positions , and what’s scaling—then figuring out how to beat it
• Experienced in remote collaboration and creative ops tools —comfortable leading teams and projects via Slack, video calls, and Asana
• Comfortable toggling between performance and brand , data and emotion , scale and soul

Nice to Have

• Experience expanding into TikTok, YouTube, influencer / affiliate-led performance
• Skincare, beauty, or wellness industry experience
• Familiarity with Motion, Asana, Airtable, Frame.io, ChatGPT, Figma, and Air (or similar digital asset managers)
• A go-to list of freelancers, editors, and creators you trust
• Experience hiring and scaling creative teams
• Competitive USD compensation
• Fully remote position
• Potential eligibility for annual performance-based bonuses

To sum it up :

You’re the architect of a high-performing, brand-loving creative machine . You write, test, guide, and ship. You understand how to win the first click—and how to make it the beginning of a long-term customer relationship. You know how to scale ROAS and how to grow love . If that’s you : let’s go.

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