Senior Director, Media Intelligence Toronto, Ontario, Canada

Burson Group; Toronto; On-site; CAD 80,000 - 130,000; Full time

Job summary

An established industry player is seeking a Senior Director of Media Intelligence to lead innovative strategies in data analytics and measurement. This pivotal role involves developing frameworks that enhance campaign effectiveness and drive business impact. Collaborating with cross-functional teams, you will provide actionable insights that shape communication strategies across digital and social platforms. The ideal candidate will have a robust background in analytics, strong leadership skills, and a passion for mentoring a team of data specialists. Join a vibrant, hybrid workplace that values creativity, collaboration, and continuous learning, where your expertise will contribute to redefining reputation as a competitive advantage.

Benefits

Professional Development Opportunities

Mentorship Programs

Inclusive Company Culture

Flexible Work Arrangements

Qualifications

• 5-10 Jahre Erfahrung in Datenanalyse und Medienmessung.
• Bachelor- oder Masterabschluss in Datenwissenschaft oder Marketing-Analytik.

Responsibilities

• Entwicklung von messbaren Strategien zur Verbesserung der Kampagneneffektivität.
• Führung des Insights-Teams zur Bereitstellung datengestützter Erkenntnisse.

Skills

Data Analytics

Performance Measurement

Research Methodologies

Problem-Solving Skills

Communication Skills

Education

Bachelor's Degree in Data Science

Master’s Degree in Marketing Analytics

Tools

Brandwatch

Meltwater

Cision

Sprinklr

Google Analytics

Looker Studio

Power BI

Job description

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

As the Senior Director, Media Intelligence, you will be responsible for leading the agency’s media intelligence specialty in the Insights, Data and Intelligence practice. This includes developing media measurement frameworks, delivering data-driven strategies, and integrating innovative tools to optimize client campaigns. You will partner with cross-functional teams to provide actionable insights that inform business and communication strategies. This role requires a deep understanding of performance measurement, data analytics and research methodologies across multiple channels, including digital, media, and social platforms.

What you'll do:

• Define and implement best practices for measurement, analytics, and insights across all client programs.
• Lead the development and execution of data-driven strategies to enhance campaign effectiveness and business impact.
• Serve as a senior strategic advisor to clients and internal teams on data and measurement-related matters.
• Develop and oversee performance measurement frameworks, including KPIs, benchmarks, and reporting structures.
• Analyze media, digital, and social performance data to generate insights that drive strategy and optimize results.
• Utilize a variety of research and analytics tools to track trends, measure campaign success, and forecast performance.
• Identify and implement innovative data solutions, technologies, and methodologies to enhance measurement capabilities.
• Collaborate with technology partners to enhance the agency’s data and intelligence offerings.
• Stay ahead of industry trends in AI, predictive analytics, and emerging measurement tools.
• As a senior leader in the Insights, Data & Intelligence team, mentor the team of data analysts, researchers, and measurement specialists.
• Work closely with account teams, creative, and strategy departments to ensure data-driven decision-making.
• Foster a culture of continuous learning and innovation within the Insights, Data & Intelligence team.

Experience that contributes to success:

• 5 - 10 years of experience in data analytics, measurement, or intelligence, preferably within a communications, marketing, or media agency.
• Bachelor's or Master’s degree in Data Science, Statistics, Marketing Analytics, Business Intelligence, or a related field.
• Hands-on experience with analytics platforms such as Brandwatch, Meltwater, Cision, Sprinklr, Google Analytics, Looker Studio, Power BI and other data intelligence tools.
• Proven expertise in developing measurement frameworks and interpreting complex data to inform business decisions.
• Strong knowledge of digital analytics, media measurement, social listening, and research methodologies.
• Demonstrated ability to communicate complex data insights to senior executives and non-technical stakeholders.
• Strong problem-solving skills and the ability to manage multiple projects in a fast-paced environment.

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.