Director, Media & Integrated Communications (ICP) – Danone Canada (12-month Maternity Leave con[...]

Danone; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Join a forward-thinking company as the Director of Media & Integrated Communications, where you will shape the media investment strategy and drive the digital vision. This role requires a strategic mindset to develop impactful communication strategies across various platforms. You will work closely with category leads to enhance brand presence and ensure effective media execution. The company offers a flexible hybrid work environment, a commitment to employee development, and a culture that values diversity and inclusion. If you are passionate about media and want to make a difference, this is the perfect opportunity for you.

Benefits

Flexible Hybrid Work Model

Onsite Gym and Fitness Classes

Performance Bonuses

Innovative Vacation Policy

Ongoing Training and Development

Concierge Services

Employee Sports Teams

Social Committee Events

Qualifications

• 10+ years in media with 3+ years in management.
• Expertise in digital media and integrated creative planning.
• Ability to develop insight-driven strategies.

Responsibilities

• Develop media investment strategy aligned with brand goals.
• Ensure effective media plan execution and optimizations.
• Lead integrated campaign planning and collaboration.

Skills

Digital Media Strategy

Media Planning

Leadership

Strategic Mindset

Relationship Building

Education

University Degree in Business

Specialization in Marketing

Tools

IAS

DV360

Adwords

Vividata

Architect

Vivix

Pathmatics

Job description

Director, Media & Integrated Communications (ICP) – Danone Canada (12-month Maternity Leave contract)

• Canada
• Toronto
• Hybrid
• Temporary Full-Time
• 12 months
• Posted: 25 Apr 2025

Director, Media & Integrated Communications (ICP) – Danone Canada (12-month Maternity Leave contract)

Reporting directly to the Senior Vice President of Marketing, the Media & Integrated Communications Director (ICP) is responsible for the media investment strategy, the full media ecosystem, the digital vision of Danone Canada, as well as the planning and integrated communication process of each brand. The Media & Integrated Communications Director is responsible, working closely with category leads, to build strong and admired brands by continuously finding new ways to strengthen and elevate communication strategies, through both traditional and digital media, and address consumers in a relevant manner with effective and impactful creatives.

More specifically, you will be responsible for:

• Develop the vision and strategy of Danone’s Paid media, aligned with local and global priorities, to increase short and medium-term effectiveness (net sales and equity):
• Establish and develop success/performance measures and strategic articulations to measure media impact, in close collaboration with global teams.
• Recommend the mix, planning, and budget envelopes by brand, in coordination with Category Directors and media agency.
• Ensure the effectiveness of media plan executions and optimizations through his/her team.
• Be the guardian of communication focus and budget allocation by campaign and touchpoint
• Provide recommendations to Category Directors and the SVP Marketing regarding media strategies, targeted audiences, budgets, performance analysis, and content development across all touchpoints.
• Responsible for medium to long-term innovation in media and content to stay ahead of market trends.
• Develop and negotiate 360 multi-category partnership and asset strategies.
• Ensure the evolution of the strategy and entire digital ecosystem (Paid, Owned, Earned) of Danone's various brands by advising the SVP Marketing and category directors:
• Build and accelerate the technological vision of tools supporting the digital ecosystem.
• Owner of the editorial line of the digital ecosystem (including client platforms) and also responsible for the agencies in charge of its implementation and effectiveness.
• Develop and ensure the SEM/SEO vision, strategy, and investment mix across Danone websites and digital ecosystem. Responsible to optimize and develop synergies with retail/e-commerce strategies.
• In partnership with category teams, leads the integrated campaign planning process (ICP) as part of the annual planning process. Partners closely with brand team and agencies in the development of campaign strategies, creative territories, consumer testing and full development of the Above-The-Line and Below-the-Line creative development.
• Partners closely with Danone Shopper Marketing and e-commerce teams to ensure omnichannel continuity.
• Ensure skills development and education of both the media and ICP team, as well as the broader marketing and leadership teams for media, digital, integrated communications, and AI. Supports the team in its digital transformation and prepare it for the next digital transformation curve.
• Manage relationships with media, digital and content agencies for the full marketing funnel.

#LI-NORAM

#LI-HYBRID

About you

The ideal candidate will possess the following qualifications and skills:

• Minimum 10+ years of professional experience in the media field (media agency), with at least three years in a managerial and leadership role.
• Strong knowledge and expertise in digital media. (Ability to build effective media plans with high bias for digital strategy) Demonstrated experience leading integrated creative planning process and creative development
• Strategic mindset. An ability to develop clear, insight driven strategies and translate them into actions. Can manage complex and diverse plans and provide simplified strategic recommendations to the company's leadership team.
• Ability to build and develop effective relationships with external partners. Experience working with global accounts and clients (an asset).
• Good knowledge of the digital ecosystem and its tools (IAS, DV360, Adwords, Vividata, Architect, Vivix, Pathmatics, etc.).
• University degree in business or commerce with a specialization in marketing, media, or communication

About Danone

Here are some of the reasons whyyou should join our team:

• Named one of Canada’s Top 100 employers for the 4th year in a row! Certified B Corporation.
• Work Environment: a flexible hybrid model that lets employees work with their managers to design a work model that best suits their needs. Onsite workplace features (flexible and collaborative working spaces, fresh fruits, yogurts, and plant-based products), onsite gym and fitness classes.
• Work Atmosphere: casual dress code, concierge services available throughout the year, employee sports teams, social committee, departmental-led events.
• Benefits & Compensation: retention and performance bonuses at all levels. Core Health plan paid 100% with no waiting period.
• Vacation & Personal Time Off: Danone’s innovative and flexible vacation policy, lets you take as much paid time off as you need. Summer schedule and no-meeting Friday afternoons.
• Training & Skills Development encourages ongoing employee development through a variety of in-house and online training initiatives, mentoring and leadership development programs.
• Community Involvement: founding partner of Breakfast Club of Canada and has worked alongside the organization for 25 years, helping kids develop their potential by giving them regular access to a nutritious breakfast in a comfortable environment.

Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. From year to year, Danone is recognized as one of Canada’s Top 100 Employers for its forward-thinking work environment and was awarded the Parity Certification Women in Governance for our commitment towards gender equality in the workplace. We have 500+ employees across Canada that are engaged and energized to deliver Danone’s mission: Bringing health through to food to as many people as possible, by working on strong brands such as Activia, Oikos, Danone, Silk, International Delight and many others. Come join our movement for a healthier world: One Planet. One Health BY YOU.

Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expression or age. Faithful to our values of openness and humanism, all our employees share the commitment to engage one another with dignity and respect.

Danone Inc. is committed to complying with its obligations under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Danone Inc. will make reasonable efforts to provide accommodation throughout its recruitment process, to the point of undue hardship, and will work with applicants requesting accommodation at any stage of this process. Questions concerning the availability of accommodation in the recruitment process may be forwarded to [e-mail].

Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position.

Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.