Performance Marketing Director - (Remote in Canada)

PetLab Co.; Canada; Remote; CAD 130,000 - 180,000; Full time

Job summary

An established industry player in the DTC pet supplement market is seeking a Performance Marketing Director to spearhead growth in Canada. This innovative firm offers a dynamic remote work environment where strategic thinkers can thrive. With a focus on results and creative optimization, the ideal candidate will lead performance marketing campaigns, leveraging deep expertise in paid social and search strategies. Join a fast-paced team that values collaboration and autonomy, and play a pivotal role in driving customer acquisition and revenue growth in a rapidly expanding market.

Benefits

20 days PTO

Private Healthcare

Qualifications

• 7-10 years of experience in performance marketing with large ad budgets.
• Strong analytical skills to detect patterns in data quickly.

Responsibilities

• Own performance marketing campaigns from planning to optimization.
• Collaborate with creative teams to ensure campaign success.

Skills

Performance Marketing

Analytical Skills

Paid Social Strategies

Paid Search Strategies

Creative Optimization

Job description

Performance Marketing Director - (Remote in Canada)

PetLab Co. is the world leader in the DTC pet supplement market, with 40%+ USA market share, 9-figure revenue, and rapid, profitable growth with ambitious plans for global expansion. We're seeking a highly skilled hands-on Performance Marketing Director to lead in the Canadian market, leveraging experience in paid social, paid search, and other acquisition channels to meet aggressive revenue and customer acquisition targets.

Role Overview: This role requires end-to-end ownership of performance marketing campaigns, from planning and execution to optimization and profitability, supported by a talented team. The ideal candidate thrives on results, analytical rigor, and creative strategy, managing campaigns across channels and ensuring media, creative, and conversions are optimized.

Key Qualifications:

• Extensive experience in performance marketing, managing large ad budgets, with a focus on direct response marketing and creative optimization.
• Strong analytical skills, with the ability to detect patterns in data quickly.
• Deep knowledge of paid social and search strategies, especially video ads.
• Experience managing P&L and omnichannel budgets.
• Excellent collaboration skills with creative teams.

What We Offer:

• Core Compensation: $130,000 - $180,000 CAD (base + bonus)
• Benefits: 20 days PTO, Private Healthcare
• Location: 100% Remote (global team of 140+)
• Hours: 8:30 a.m. to 5:30 p.m. ET (flexible)
• Culture: Fast-paced, innovative, fun, and collaborative

Reporting Line: You will report to Matt Davies, co-founder & CMO, and will own the Canadian market growth strategy.

Ideal Candidate: A strategic yet hands-on marketer with 7-10 years of experience, adept at managing large ad spends, optimizing campaigns, and working cross-functionally to drive growth in a high-velocity environment.

Working at PetLab Co.: We foster a culture of rapid learning, collaboration, and high performance, with autonomy and support to innovate and impact the company's growth trajectory.