Manager, Marketing Analytics

Phreesia; Ontario; Remote; CAD 80,000 - 110,000; Full time

Job summary

Phreesia is seeking a Manager of Marketing Analytics to enhance their marketing strategies. This fully remote role involves collaborating with various teams to optimize marketing initiatives, requiring strong analytical and strategic skills. Ideal candidates will have a Bachelor's degree and significant experience in marketing analytics, particularly in B2B SaaS environments.

Benefits

Flexible PTO

Competitive compensation

Health benefits starting day one

Home office expense reimbursements

Professional development reimbursement

Qualifications

• 5+ years of marketing analytics experience, preferably in B2B SaaS.
• Ability to articulate insights from complex data to non-technical audiences.
• Fluent in Microsoft Excel and proficient in SQL and Salesforce.

Responsibilities

• Measure and optimize marketing efforts and make recommendations.
• Build and maintain marketing effectiveness reports.
• Lead A/B testing to inform brand positioning and content strategy.

Skills

Analytical skills

Data visualization

Strategic thinking

Problem-solving

Communication

Education

Bachelor's Degree

Tools

SQL

Salesforce

Google Analytics

Microsoft Excel

Marketing Attribution Tools

Job description

Phreesia Greater Toronto and Hamilton Area, Ontario, Canada

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Phreesia Greater Toronto and Hamilton Area, Ontario, Canada

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Phreesia's Network Solutions department is looking for a Manager, Marketing Analytics to join our growing Marketing team. The Manager will be responsible for measuring and optimizing Phreesia’s marketing efforts and making recommendations to the organization as well as senior leadership on future marketing strategies, metrics and KPIs. In this role, you will work collaboratively with many internal teams including Marketing, Analytics & Insights, Sales Operations, Strategy & Research, and Client Experience, as well as senior leaders across the business.

This is a fully remote position with priority given to candidates in the EST/CST time zones.

What You'll Do

• Understand our marketing initiatives and recommend measurement approaches, optimizations, and recommendations at the tactic, channel, and campaign level.
• Build and maintain marketing effectiveness reports, evaluating all company tactics, channels, and campaigns.
• Bring fresh, strategic thinking, and turn ambiguous problems into concrete solutions in a consultative manner.
• Be the expert on our marketing data availability work cross functionally to ensure it’s quality and clarity.
• Be a key stakeholder in our marketing data infrastructure work and ensure that large internal initiatives deliver the types of data needed to optimize marketing efforts over time.
• Lead A/B testing to inform brand positioning, content strategy, and better understand audience quality.
• Contribute individually, as well as build relationships with internal team members.

What You'll Bring

• Bachelor's Degree required
• At least 5+ years of marketing analytics experience. B2B SaaS and DTC Marketing experience preferred.
• Excellent ability to articulate key insights from complex data to a wide variety of non-technical audiences. Strong ability to visualize and present data.
• Ability to think strategically, knowing how to utilize data to guide bigger picture decisions
• High energy self-starter who enjoys finding creative solutions to complex problems
• A resourceful problem-solver with analytical skills whose expertise are analyzing data, extracting relevant and compelling insights from data
• Comfortable with ambiguity, possessing intellectual curiosity to dig into data.
• Able to find the underlying cause of a problem, willing to roll up your sleeves to ensure data quality and accuracy
• Team player that is comfortable going against the grain and backing up opinion with data
• Fluent in Microsoft Excel, and the entire Microsoft Office Suite
• Proficient in SQL, Salesforce, Google Analytics
• Experience with Marketing Attribution Tools, Marketo, and Gong a plus
• Moz, Meta business suite, Google Ads, Google Search Console, Bing Ads

Who We Are:

At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.

Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!

Top-rated Employee Benefits:

• Remote First: 100% Remote work + home office expense reimbursements+ monthly reimbursement for cell phone, internet and wellness.
• Top of market rewards: Competitive compensation
• Take time when you need time: Flexible PTO + company holidays
• Top class healthcare benefits: Variety of healthcare benefits for you and your family (and your pets!) starting day one
• Care about your families: Generous top-up for parental leave benefits
• Support personal development: Continuing education and professional certification reimbursement
• Connecting in person: Various offsite events and activities for team to connect and meet in person, to support team building and engagement.
• Giveback to community: Local in-person volunteer events, and give back programs to our communities.
• Recognition and perks: We have a company wide recognition tool (Phireworks) to celebrate milestones, recognize achievements and strengthen your bond with your teams. You can accumulate points and redeem them for a wide catalogue of items!
• Diversity and inclusive environment: At Phreesia, all employees are encouraged to bring their authentic self to work, feel supported and perform at their best. We have a variety of Employee Resources Groups (ERGs) which bring together individuals from a wide range of backgrounds, experiences and perspectives, and seek to foster a sense of shared community and empowerment for employees who share a common social identity, such as gender, race, ethnicity, and sexual orientation.
• Opportunity to join an Employee Resource Group. Learn more here: https://www.phreesia.com/workforce/

We strive to provide a diverse and inclusive environment and are an equal opportunity employer.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Analyst, and Strategy/Planning

• Industries

  Technology, Information and Media and Marketing Services

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