Senior Director, Marketing and Brand

Native Shoes; Vancouver; Hybrid; CAD 175,000 - 200,000; Full time

Job summary

Native Shoes is seeking a Senior Director, Marketing & Brand, to develop strategies that position the brand for growth across various channels. This pivotal leadership role involves managing a team and collaborating across functions to create impactful marketing campaigns and deepen customer connections. The ideal candidate will possess a strong marketing background with proven success in driving brand affinity and customer engagement.

Benefits

Generous vacation days

Annual wellness and professional development allowance

Health benefits and life insurance

Shoe allowance and discounts

Company-wide wellness days

Qualifications

• 15+ years in marketing leadership roles, preferably in consumer goods.
• Experience with omnichannel campaigns and measurable impacts.
• Strong analytical skills with a creative mindset.

Responsibilities

• Lead brand strategy and development for growth across channels.
• Oversee integrated marketing calendar ensuring brand consistency.
• Drive innovative marketing initiatives for customer engagement.

Skills

Strategic Thinking

Brand Development

Marketing Strategy

Team Leadership

Storytelling

Project Management

Education

Bachelor's degree in Marketing or related field

Job description

Senior Director, Marketing and Brand

Permanent Full-Time

Work Location: Native Shoes is a hybrid organization with the head office located in Railtown in Vancouver, BC. This job will require the ability to work from the head office a minimum of two days per week.

Why Native Shoes?

We’re here for curious explorers who embrace the present while caring for our shared future. At Native Shoes, we design footwear to stand the test of time and be gentle on the planet—so that everyone can live lightly.

Our team brings our values to life every day through:

• Team: We all contribute to an environment of inclusion and connectedness. Individually, we are great, and together, we are unstoppable.

• Ownership: We act like owners, recognizing our agency to bring the change we want to see at work and in life.

• Curiosity: We ask more “what ifs” and choose to be courageous in the pursuit of greatness.

• Belief: We believe in the possibility of greatness, in our team and ourselves.

At Native Shoes, we bring these values to life in everything we do. Our fast-paced, ever-evolving work environment is built for big ideas and fresh thinking—where honesty and challenges are encouraged in a supportive space.

Who is Native Shoes looking for?

We’re looking for a Senior Director, Marketing & Brand to lead the charge. This is a pivotal role for a visionary marketer who’s equal parts strategist, storyteller, and team builder. You’ll guide the direction of our brand, bring bold ideas to life, and deepen the emotional connection we have with our customers—while empowering a passionate team and partnering across the business to drive meaningful impact.

This leadership role will manage a team of three direct reports, including an Associate Creative Director, Senior Manager of Marketing and Senior Manager of Partnerships. Reporting into these three leaders are an additional three full-time employees and various freelance talent, as needed.

As a key member of the leadership team, the Senior Director will be instrumental in translating seasonal product narratives and omnichannel sales goals into strategic, actionable marketing plans. This role requires strong collaboration with Product and Sales to ensure cohesive go-to-market execution that resonates with consumers and drives commercial results. Solutions-oriented and channel-savvy, this individual excels at creating energy, building awareness, and delivering measurable ROI across multiple marketing platforms.

What would I be responsible for?

• Lead brand strategy development to position the company for growth across wholesale, eCommerce, and retail channels, ensuring alignment with business goals and consumer insights.

• Oversee an integrated marketing calendar, ensuring brand consistency while crafting compelling stories that captivate and inspire.

• Lead go-to-market planning for product launches and seasonal sell-in, partnering closely with cross functional partners on forecasts, positioning, and pricing.

• Drive growth in brand affinity through innovative marketing initiatives that deepen our emotional connection with customers.

• Deliver campaign excellence from ideation to execution, ensuring consistency, quality, and impact.

• Analyze performance post-campaign, collaborating with channel owners to provide insightful takeaways

• Own marketing budget and performance reporting, ensuring effective allocation of resources and ROI-driven decision-making.

• Inspire and manage a high-performing marketing team, supporting their development while fostering a culture of creativity, collaboration, and accountability.

• Cultivate a team culture of creativity, belonging, and continuous improvement—where ideas are welcomed, voices are heard, and success is shared.

• Continuously improve processes and cross-functional ways of working to drive clarity, efficiency, and cohesion across the organization.

Who You Are

• High energy, brand lover, shoe lover and equally capable of inspiring internal stakeholders as well as our customers

• Willing to push the brand and organization to new heights through a future driven based vision for the brand

• A proven people-first leader, experienced in managing direct reports and leading cross-functional projects with care, clarity, and impact.

• Strategic and hands-on: equally comfortable crafting vision and rolling up your sleeves to bring it to life.

• A brand builder at heart—customer-obsessed and trend-savvy, with a deep understanding of consumer behavior, cultural relevance, and what makes a brand truly connect.

• Naturally collaborative, with a track record of building strong, trust-based relationships across teams and levels.

• Resilient and adaptable—you bring focus, positivity, and grace under pressure, even when navigating ambiguity or complexity.

• Passionate and curious, always looking for ways to innovate, elevate, and evolve.

What You Bring

• 15+ years of progressive experience in brand or marketing leadership roles, ideally in consumer goods, retail, or lifestyle brands.

• Experience leading omnichannel brand campaigns with measurable impact.

• A balance of creative vision and business acumen, with a sharp eye for storytelling and strong understanding of financial and commercial levers.

• High attention to detail and organizational rigor, with the ability to manage timelines, priorities, and cross-functional initiatives smoothly.

• Entrepreneurial, process-minded, and results-driven—committed to high standards and continuous learning.

• A big-picture thinker who also sees how the puzzle pieces fit together—and is excited to help others see it too.
  

Compensation

This role is expected to be compensated between $175,000 - $200,000 base salary. Compensation will vary based on experience and job-related qualifications.

Perks

• The Chance to Create – Bring your ideas to life and make an impact every day!

• Get Paid Well & Stay Covered – Competitive salary, health benefits, and life insurance to keep you feeling secure.

• Plenty of Time to Recharge – Generous vacation days, plus extra time off for volunteer work and self-care.

• Invest in Yourself – Annual wellness and professional development allowance to keep you growing.

• Wellness Days, Just Because – Company-wide days off sprinkled throughout the year for some much-needed R&R.

• Shoes, Shoes, Shoes! – A generous shoe allowance and sweet discounts for you and your favorite people.