Product Marketing Director

T-Net British Columbia; Canada; Remote; CAD 153,000 - 193,000; Full time

Job summary

A notable company in AI-powered people analytics seeks a Product Marketing Director. This strategic position involves owning the go-to-market strategy, developing messaging, and collaborating with cross-functional teams to drive growth and customer engagement. Candidates should have extensive experience in B2B SaaS product marketing and strong commercial acumen.

Qualifications

• 5-7+ years of experience in B2B SaaS product marketing.
• Proven track record in product marketing initiatives that drive growth.
• Ability to translate technical capabilities into business value.

Responsibilities

• Own the go-to-market strategy for key solutions.
• Develop compelling narratives and sales enablement tools.
• Drive pipeline, improve win rates, and enable customer expansion.

Skills

Commercial acumen

Communication

Storytelling

Customer insights

Market analysis

Revenue impact

Job description

Visier gives organizations a Workforce AI Edge: a set of AI-powered capabilities that help leaders understand the relationship between people and work, elevate the productivity of their employees, and win by adapting to change faster. The company is the global leader in AI-powered people analytics, workforce planning, and compensation management solutions. All Visier technology is underpinned by its Real-time People Data Platform, which uses AI to unlock the business-transforming potential of people data, work data, and the fusion of both.

Founded in 2010 by the pioneers of business intelligence, Visier has over 60,000 customers in 75 countries-including enterprises like BASF, Panasonic, Experian, Amgen, eBay, Ford Motor Company, and more.

We're looking for a Product Marketing Director to join our 'Direct' business team. This is a pivotal role in accelerating revenue growth in some of Visier's most strategic product areas.

You'll lead positioning, messaging, and go-to-market strategy for high-growth offerings-helping to drive pipeline, improve win rates, and fuel customer expansion. As the voice of the buyer, you'll help shape product direction and ensure alignment across Product, Sales, and Marketing. This is a cross-functional, strategic role that blends storytelling with commercial impact.

What You'll Do

• Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention
• Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge
• Act as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketing
• Lead product and feature launches with measurable impact on awareness, pipeline, and adoption
• Enable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cycles
• Partner with marketing to fuel high-performing campaigns, aligning messaging and targeting across channels
• Measure impact and continuously optimize, using sales feedback, customer feedback, win/loss analysis, and usage trends to refine GTM strategy
• Collaborate cross-functionally with Product, Sales, and Customer Success, ensuring strategy alignment and unified execution

What You Bring

• A track record of success in owning strategic product marketing initiatives that directly contributed to growth, customer adoption, or market expansion
• The ability to translate complex technical capabilities into clear, compelling business value for senior buyers
• Strong commercial acumen-you think in terms of revenue impact, market opportunity, and buyer motivation
• Exceptional communication and storytelling skills-you simplify the complex and inspire action through well-crafted messaging
• A deep curiosity about your market, your customer, and how your product fits into a broader business ecosystem
• Confidence navigating ambiguity-you lead through uncertainty and chart a clear path forward
• 5-7+ years of experience in B2B SaaS product marketing
• Bonus points for domain knowledge/experience in HR tech, analytics, workforce planning, or adjacent fields

The base pay range for this position in Canada is $153k - $193k / year + bonus

The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.

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