Senior Director Analytics

SmartRecruiters, Inc.; Montreal (administrative region); Hybrid; CAD 150,000 - 230,000; Full time

Job summary

Ubisoft is a global leader in gaming, seeking a Senior Director of Analytics to define and execute the long-term analytics strategy for the Publishing organization. You will provide data-driven insights across marketing, sales and player performance to optimize acquisition and engagement for Ubisoft titles.

Responsibilities include developing roadmaps with cross-functional partners, building dashboards, and leading a data-informed culture.

Qualifications

• Leads and grows analytics and data science teams.
• Defines a long-term analytics vision with measurable impact.
• Drives marketing, sales and player engagement analytics.
• Uses SQL and programming knowledge to extract insights from large datasets.
• Communicates findings to executives and non-technical stakeholders.

Responsibilities

• Define analytics roadmap and strategy for Publishing, collaborating with cross-functional teams.
• Partner with IT to deliver the analytics roadmap.
• Explore opportunities in analytics and data science to measure marketing actions.
• Develop data-driven insights and dashboards for leadership.
• Collaborate with executive stakeholders to set KPIs across the funnel.
• Build statistical models to understand campaign impact on sales and engagement.
• Lead monthly analytics reviews with senior leaders.

Skills

Leadership

Analytics leadership

Data science

SQL

Python

R

Communication

Stakeholder collaboration

Team player

Tools

SQL

Python

R

Job description

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

Job Description

The Global Publishing organization isseeking foraSeniorDirectorAnalytics. You will be responsible for defining andexecuting onthe long-termanalyticsstrategy for the Publishing organization,as well as providing data-driven insights on marketing, sales and playerperformance and recommendations to optimize player acquisition and engagement across Ubisoft games.

WHAT YOU'LL DO

• Defineanalyticsroadmap and strategy for PublishingOrganizationin collaboration with various cross-functional teams and partner withITto deliver on that roadmap.
• Proactively explore new opportunitiesin the area ofanalytics and data scienceto measure and assess the performance of our marketing actions.
• Drive interpretation, socialization and adoption ofdata insightsand dashboards
• Collaborate with Executive Publishers and Global Marketing Services leadership team to develop strategy, benchmarks, goals, and KPIs throughout the entire marketing funnel from awareness to purchase.
• Develop statistical models to understand the relationship between different campaign factors/attributes and sales and support marketing teams with planning campaigns and setting the media mix
• Analyze online and offline player behavior and journey and build multi-touch models.
• Champion the use of consistent A/B testing methodology and the measurement of impact/lift.
• Run monthly Analytics meeting, providing strategic insights to leadership team.

Qualifications

WHAT YOU'LL BRING

• Accomplished leader with a track record of building, developing and managing high-performing Analytics and Data Science teams.
• Proven ability to define and execute a long-term analytics vision while delivering measurable business impact in the short term.
• Strong expertise in quantitative analysis and data science methodologies, with experience leveraging analytics to drive marketing, sales and player engagement strategies.
• Expert in analyzing large, complex and multi-dimensional datasets using a variety of analytical tools; proficiency in SQL and familiarity with programming languages such as Python or R.
• Exceptional communication and storytelling skills, with the ability to influence senior leaders and present insights to both technical and non-technical audiences.
• Demonstrated experience collaborating with executive stakeholders and cross-functional teams within large, matrixed organizations.
• Team player with a proactive, solution-oriented mindset.

Key Attributes

• Strategic and visionary thinker
• Inspiring people leader
• Decisive and results-oriented
• Curious and innovative problem-solver