Senior Director Analytics

Ubisoft Entertainment Inc.; Montreal (administrative region); On-site; CAD 180,000 - 240,000; Full time

Job summary

Ubisoft Entertainment Inc. is seeking a Senior Director of Analytics within Global Publishing. You will define and execute the long-term analytics strategy for the Publishing organization and provide data-driven insights to optimize marketing, sales and player engagement across Ubisoft games.

You'll lead analytics, data science teams, build dashboards, run monthly analytics meetings and partner with executive leadership to set KPIs and drive business impact across campaigns and player journeys.

Qualifications

• Leadership track record in analytics and data science teams.
• Ability to define long-term analytics vision and deliver measurable impact short-term.
• Experience using analytics to drive marketing, sales and player engagement strategies.

Responsibilities

• Define analytics roadmap and strategy for Publishing in collaboration with cross-functional teams.
• Explore new opportunities in analytics and data science to measure marketing actions.
• Develop data insights, dashboards and socialization for leadership adoption.
• Collaborate with Executive Publishers and Global Marketing leadership on KPIs across the funnel.
• Develop statistical models to understand campaign factors and media mix.
• Analyze player behavior and journey to build multi-touch models.
• Champion consistent A/B testing methodology and impact measurement.
• Run monthly analytics meetings and provide strategic insights.

Skills

Analytics leadership

Data science

SQL

Python/R

Stakeholder engagement

Communication

Job description

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

JOB DESCRIPTION

The Global Publishing organization isseeking foraSeniorDirectorAnalytics. You will be responsible for defining andexecuting onthe long-termanalyticsstrategy for the Publishing organization,as well as providing data-driven insights on marketing, sales and playerperformance and recommendations to optimize player acquisition and engagement across Ubisoft games.

WHAT YOU'LL DO

• Defineanalyticsroadmap and strategy for PublishingOrganizationin collaboration with various cross-functional teams and partner withITto deliver on that roadmap.
• Proactively explore new opportunitiesin the area ofanalytics and data scienceto measure and assess the performance of our marketing actions.
• Drive interpretation, socialization and adoption ofdata insightsand dashboards
• Collaborate with Executive Publishers and Global Marketing Services leadership team to develop strategy, benchmarks, goals, and KPIs throughout the entire marketing funnel from awareness to purchase.
• Develop statistical models to understand the relationship between different campaign factors/attributes and sales and support marketing teams with planning campaigns and setting the media mix
• Analyze online and offline player behavior and journey and build multi-touch models.
• Champion the use of consistent A/B testing methodology and the measurement of impact/lift.
• Run monthly Analytics meeting, providing strategic insights to leadership team.

QUALIFICATIONS

WHAT YOU'LL BRING

• Accomplished leader with a track record of building, developing and managing high-performing Analytics and Data Science teams.
• Proven ability to define and execute a long-term analytics vision while delivering measurable business impact in the short term.
• Strong expertise in quantitative analysis and data science methodologies, with experience leveraging analytics to drive marketing, sales and player engagement strategies.
• Expert in analyzing large, complex and multi-dimensional datasets using a variety of analytical tools; proficiency in SQL and familiarity with programming languages such as Python or R.
• Exceptional communication and storytelling skills, with the ability to influence senior leaders and present insights to both technical and non-technical audiences.
• Demonstrated experience collaborating with executive stakeholders and cross-functional teams within large, matrixed organizations.
• Team player with a proactive, solution-oriented mindset.

I am not familiar with the video game industry. Would I fit into Ubisoft?

At Ubisoft, everyone is welcome! We know that by bringing together different perspectives and experiences, we create a more inclusive environment for our team members. You’ll get the chance to work with teams and projects that inspire and challenge you every single day.