Senior Digital Marketing Strategist — Remote, PPC/SEO

Blacksmith Agency LLC; Toronto; Hybrid; CAD 80.000 - 120.000; Vollzeit

Benefits dieser Stelle

Remote work

Zusammenfassung

Blacksmith Agency LLC in Canada seeks a Digital Marketing Strategist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic direction with hands-on execution; you will join sales calls, oversee specialists, build roadmaps, ensure campaigns deliver measurable outcomes, and present results to clients.

Qualifikationen

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Expertise with Google Ads, GA4, Google Search Console and paid media optimization.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and managing deliverables.

Aufgaben

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Kenntnisse

PPC strategy

SEO strategy

Multi-channel marketing

Analytical thinking

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Jobbeschreibung

Blacksmith Agency LLC in Canada seeks a Digital Marketing Strategist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role blends strategic direction with hands-on execution; you will join sales calls, oversee specialists, build roadmaps, ensure campaigns deliver measurable outcomes, and present results to clients.