Senior Digital Advertising & Growth Lead (Remote)

Blacksmith Agency LLC; Vancouver; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to drive a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Advertising Manager, you will own strategy, performance and client‑facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role where you join sales calls to shape strategy, oversee internal and external specialists, and build performance roadmaps.

Qualifications

• 4–7 years of experience in PPC, SEO or multi‑channel full‑funnel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console, and keyword research tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and delivering quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI‑driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC management

SEO strategy

Multi-channel marketing

Google Ads

GA4

Team leadership

Analytical skills

Tools

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is expanding its marketing division to drive a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Advertising Manager, you will own strategy, performance and client‑facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role where you join sales calls to shape strategy, oversee internal and external specialists, and build performance roadmaps.