Remote Digital Growth Strategist (PPC, SEO & CRO)

Blacksmith Agency LLC

Toronto

Hybrid

CAD 85,000 - 120,000

Full time

2 days ago

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Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Strategist at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client

Qualifications

4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
Experience running paid and organic channels concurrently.
Ability to articulate strategic recommendations for clients and sales teams.
Proven track record of overseeing execution teams and maintaining quality.

Responsibilities

Lead strategy for all PPC and SEO clients across industries.
Join sales calls to validate scope and help close deals.
Build growth roadmaps for each client (90 days, 6 months, 12 months).
Own client performance across Google Ads, Meta, Microsoft and organic search.
Audit campaigns, bidding structures, landing pages and CRO opportunities.
Oversee technical and on-page SEO, link building and AI-driven content.
Track KPIs, attribution and analytics accuracy; coordinate with PM.

Skills

PPC & SEO strategy

Multi-channel campaigns

Google Ads

GA4

Conversion tracking

Tools

Google Ads

GA4

Google Search Console

Job description

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client

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