Remote PPC & SEO Digital Advertising Lead

Blacksmith Agency; Canada; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work (USA, Canada or South Афри

Job summary

Blacksmith Agency is scaling its marketing division to lead paid search, paid social, SEO and conversion optimization for a growing client portfolio.

As Digital Advertising Manager you own strategy, performance and client-facing leadership across multi-channel campaigns, shaping roadmaps and ensuring measurable outcomes. This is a hybrid strategic and operational role with involvement in sales calls and performance reviews.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel strategy.
• Experience leading paid and organic channels concurrently.
• Ability to translate analytics into strategic recommendations.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch technical recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, bidding structures and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking and analytics accuracy.
• Provide weekly direction and QA, coordinating with the marketing PM.

Skills

PPC management

SEO strategy

Data analytics

Client leadership

Cross-functional collaboration

Campaign optimization

Sales support

Tools

Google Ads

GA4

Google Search Console

Meta Ads Manager

Programmatic buying

Job description

Blacksmith Agency is scaling its marketing division to lead paid search, paid social, SEO and conversion optimization for a growing client portfolio.

As Digital Advertising Manager you own strategy, performance and client-facing leadership across multi-channel campaigns, shaping roadmaps and ensuring measurable outcomes. This is a hybrid strategic and operational role with involvement in sales calls and performance reviews.