Senior Digital Analyst

RBDS Rubbish Boys Disposal Service Inc.; Vancouver; Hybrid; CAD 75,000 - 90,000; Full time

Job summary

A leading Canadian company is seeking a Senior Digital Analyst to optimize the online customer experience and support their rapid growth in ecommerce. You'll leverage your data analysis skills and digital marketing expertise to drive insights and improve performance across various channels, working in a hybrid environment.

Benefits

Profit sharing up to 8%

Performance-based bonuses

Extended health and dental benefits

Paid time off including vacation

Hybrid work flexibility

Professional development opportunities

Health and wellness programs

Qualifications

• 3+ years of experience in Digital Marketing or Website analytics.
• Understanding of digital marketing practices.
• GA4 knowledge and experience.

Responsibilities

• Lead adoption of GA4 across web assets and manage Google Tag Manager.
• Perform quantitative analysis to enhance online customer experience.
• Develop reports and dashboards using GA4, Looker Studio, and SQL.

Skills

Data Analysis

Digital Marketing Practices

Storytelling

Presentation Skills

SQL

Education

Bachelor’s Degree or College Diploma in Computer Science, Marketing, Math

Tools

Google Analytics

Google Tag Manager

Adobe Analytics/Launch

BigQuery

Tableau

Job description

1-800-GOT-JUNK? is looking for a Senior Digital Analyst to join our growing team! As part of the Residential Web & Ecommerce department, you'll be the go-to expert on web analytics and digital media metrics, focused on visualizing the impact of product features, marketing content, and campaigns. We're seeking a critical thinker who thrives on data exploration and translating insights into action. With strong analytical skills and a deep understanding of the eCommerce landscape, you'll use best-in-class tools to help 1-800-GOT-JUNK? improve its online customer experience and support the brand's rapid online growth.

HYBRID WORK ENVIRONMENT

Vancouver-based and Toronto-based team members work in-office every other week (Tues–Thurs). Core attendance is required from 9 AM – 3 PM on these days to support business priorities.

A DAY IN THE LIFE

1. Lead the adoption and ensure analytics coverage of GA4 across all web assets, including desktop, mobile, and future digital channels.
2. Manage Google Tag Manager (GTM), including server-side tagging, pixel management, auditing, and event tracking.
3. Collaborate with SEO, PPC, Streaming TV, Radio, OOH, email, web experience, and content teams to measure and optimize marketing efforts.
4. Perform quantitative and qualitative analysis using heuristic analysis, web analytics data, heatmaps, session recordings, and on-page surveys to enhance customer online experience.
5. Develop reports and dashboards using GA4, Looker Studio, BigQuery, SQL, and Tableau to answer key business questions.
6. Support digital channel analytics, including channel attribution and media mix analysis, to understand customer online behavior.
7. Conduct A/B testing and causal impact analysis to identify opportunities.
8. Analyze website user journeys to improve UX.
9. Create and execute an analytics roadmap for web opportunities.
10. Present analysis and results to leadership and collaborate cross-functionally.

WHAT YOU BRING TO THE TABLE

• 3+ years of experience as a Digital or Digital Marketing Analyst focusing on Website analytics.
• Bachelor’s Degree or College Diploma in Computer Science, Marketing, Math, or similar.
• Understanding of digital marketing practices.
• Experience with Universal Analytics, Google Analytics, Google Tag Manager, and Adobe Analytics/Launch.
• GA4 knowledge and experience.
• Proficiency in SQL and dashboard/report building.
• Strong storytelling and presentation skills.
• Familiarity with BigQuery.
• Experience with digital marketing tagging structures, Excel/Google Sheets, and Salesforce Marketing Cloud is a plus.
• Certifications in GA4, GTM, or Tableau are advantageous.

COMPENSATION & BENEFITS

Salary Range: $75,000 - $90,000 per annum

Actual salary will depend on education, experience, and internal equity. We offer:

• Profit sharing up to 8%
• Performance-based sales incentives/bonuses
• Extended health and dental benefits
• Paid time off including vacation and personal days
• Hybrid work flexibility
• Professional development opportunities
• Health and wellness programs, gym access

THE HIRING PROCESS

1. Pre-screen interview to discuss your experience and goals.
2. Multiple interviews with team members, including competency and scenario questions.
3. Presentation/assessment component.
4. Note: We utilize audio recording transcription for interviews.

ABOUT US

O2E Brands has been voted one of Canada's Best Workplaces 14 times! Learn more about us and connect on social media. We are committed to accessibility and will provide accommodations during the recruitment process upon request.

Ready to take your career to the next level? Apply today!