Senior Digital Analyst

RBDS Rubbish Boys Disposal Service Inc.; Toronto; Hybrid; CAD 75,000 - 90,000; Full time

Job summary

Join a leading company as a Senior Digital Analyst, driving web analytics and enhancing online customer experiences. Collaborate across departments, leverage your analytical expertise, and help shape the digital landscape with best-in-class tools in a hybrid work environment.

Benefits

Profit sharing up to 8%

Performance-based bonuses

Extended health and dental benefits

Paid time off, including vacation and personal days

Professional development opportunities

Wellness programs and gym access

Qualifications

• 3+ years of experience as a Digital or Marketing Analyst focusing on website analytics.
• Practical knowledge of analytics tools such as GA4 and Google Analytics.
• Certifications in GA4, GTM, or Tableau are advantageous.

Responsibilities

• Lead the adoption of GA4 across all web assets.
• Conduct quantitative and qualitative analysis to enhance the customer online experience.
• Create reports and dashboards using GA4, Looker Studio, and SQL.

Skills

Digital marketing practices

Website analytics

Storytelling and presentation skills

Education

Bachelor’s Degree in Computer Science, Marketing, Math, or related field

Tools

Google Analytics

GTM

GA4

SQL

Tableau

Job description

1-800-GOT-JUNK? is looking for a Senior Digital Analyst to join our growing team! As part of the Residential Web & Ecommerce department, you'll be the go-to expert on web analytics and digital media metrics, focused on visualizing the impact of product features, marketing content, and campaigns. We're seeking a critical thinker who thrives on data exploration and translating insights into action. With strong analytical skills and a deep understanding of the eCommerce landscape, you'll use best-in-class tools to help 1-800-GOT-JUNK? improve its online customer experience and support its rapid online growth.

HYBRID WORK ENVIRONMENT

Vancouver-based and Toronto-based team members work in-office every other week (Tues–Thurs). Core attendance is required from 9 AM – 3 PM on these days to support business priorities.

A DAY IN THE LIFE

• Lead the adoption and ensure analytics coverage of GA4, Google’s updated web analytics platform, across all web assets including desktop, mobile, and future digital channels.
• Manage Google Tag Manager (GTM) within server-side tagging settings, oversee pixel management, auditing, and event tracking implementation.
• Collaborate with teams responsible for SEO, PPC, Streaming TV, Radio, OOH, email, web experience, and content to measure and optimize marketing efforts.
• Conduct quantitative and qualitative analysis using heuristic analysis, web analytics data, heatmaps, session recordings, and on-page surveys to enhance customer online experience.
• Create reports and dashboards to answer key business questions using tools like GA4, Looker Studio, BigQuery, SQL, and Tableau.
• Support digital channel analytics, including channel attribution and media mix analysis, to understand customer online behaviors.
• Perform A/B testing and causal impact analysis to identify opportunities for improvement.
• Analyze website user journeys to understand engagement and identify UX enhancements.
• Develop and execute an analytics roadmap for web opportunities.
• Present analysis and insights to leadership and collaborate cross-functionally.

WHAT YOU BRING TO THE TABLE

• 3+ years of experience as a Digital or Marketing Analyst focusing on website analytics.
• Bachelor’s Degree or College Diploma in Computer Science, Marketing, Math, or related field.
• Practical knowledge of digital marketing practices and analytics tools such as Universal Analytics, Google Analytics, GTM, Adobe Analytics/Launch, and GA4.
• Experience with SQL, dashboard creation, and reporting.
• Strong storytelling and presentation skills.
• Familiarity with BigQuery, digital marketing tagging structures, Excel/Google Sheets, and Salesforce Marketing Cloud is a plus.
• Certifications in GA4, GTM, or Tableau are advantageous.

COMPENSATION & BENEFITS

Salary Range: $75,000 - $90,000 per annum

Actual salary will depend on education, experience, and internal factors. We offer a comprehensive Total Compensation Package including:

• Profit sharing up to 8%
• Performance-based bonuses
• Extended health and dental benefits
• Paid time off, including vacation and personal days
• Hybrid work flexibility
• Professional development opportunities
• Wellness programs and gym access

THE HIRING PROCESS

• Pre-screen interview to discuss your experience and goals
• Multiple interviews with team members, including scenario questions
• Presentation or assessment
• Note: We use audio recording transcription for interviews

ABOUT US

O2E Brands has been voted one of Canada's Best Workplaces 14 times! Learn more about us on YouTube and social media. We are committed to accessibility and will provide accommodations upon request.

Ready to elevate your career? Apply today!