Program Specialist, Digital Engagement

Foresters Financial; Toronto; On-site; CAD 60,000 - 85,000; Full time

Job summary

A leading financial services organization is seeking a Program Specialist, Digital Engagement, responsible for enhancing member engagement through strategic initiatives. The ideal candidate will support program development and manage operations across multiple countries while ensuring excellent communication and collaboration with stakeholders.

Qualifications

• 3-5 years of program and/or business development experience.
• Proven expertise in communications and program operations.
• Strong analytical skills and ability to manage multiple projects.

Responsibilities

• Support the strategic direction, development, and management of engagement initiatives.
• Collaborate with internal and external stakeholders on program execution.
• Develop resource materials including program guidelines and training materials.

Skills

Analytical Skills

Interpersonal Skills

Organizational Skills

Communication Skills

Project Management

Education

Post-secondary education in business, communications, marketing or related field

Tools

MS Excel

Job description

Join to apply for the Program Specialist, Digital Engagement role at Foresters Financial

Career Opportunity

Role Title

Program Specialist, Digital Engagement

Purpose of role

The Program Specialist, Digital Engagement, is responsible for supporting the strategic direction, development, and management of Foresters Purpose-Led Loyalty and Rewards Strategy, and overseeing cross-benefit member engagement initiatives.

Success in this role will result in the continued engagement of members, producers, and employees in their health and wellness journey, and in Foresters' purpose through clearly defined KPI’s and data-driven decision making around program development, optimization, and innovation.

Job Description

Key Responsibilities

• Support and enhance a three-country strategy (CA, US, and UK) to increase engagement with Foresters' purpose through the Foresters Go member benefit and community member pilot initiatives.
• Strengthen producer engagement by supporting initiatives and developing resources and programs that illustrate the value of member benefits, driving sales growth across all three countries.
• Advance member benefits and engagement through innovative solutions aligned with Foresters' mission, integrating research, competitive analysis, scalable, and sustainable assessments, while overseeing stakeholder feedback, straw model creation, and presentation development.
• Provide operational oversight and recommendations for program and process improvement.
• Collaborate with internal and external stakeholders to create comprehensive delivery plans ensuring the successful execution of programs and projects related to member benefits.
• Support communications and change management efforts for member benefits ensuring that both internal and external stakeholders thoroughly understand program guidelines, criteria, and objectives.
• Facilitate collaborative initiatives by organizing meetings to collect feedback and communicate updates with key stakeholders on program improvements, trends, and future pilots.
• Work in collaboration with cross-functional teams, maintaining full visibility to program needs and requirements to ensure member benefit roadmaps are aligned, project plans are in place, and milestones are set to ensure timely completion of deliverables.
• Support the delivery of annual program reviews by reporting on key metrics, identifying trends, and providing recommendations for program improvement and further analysis.
• Support the management of third-party vendors to deliver on the portfolio and program priorities and provide cost-effective, service-oriented benefits to members; support day-to-day operational management of vendor relationships.
• Support the development, review, and analysis of financial and engagement models, budget forecast requirements, and scheduling of expenditures.
• Support collaboration efforts with Senior Leadership, Member Leaders, and distribution partners as needed.
• Develop resource materials including program guidelines, FAQ’s, training materials, standard messaging, and presentations for the program and/or department.
• Review and address complex member escalations to resolve issues related to Foresters Go, ensuring timely and effective solutions.

Key Qualifications

• 3-5 years of program and/or business development experience as well as program or product management including research.
• Post-secondary education in business, communications, marketing or related field.
• Proven expertise in communications, program operations / product management, and process documentation.
• Experience with developing reports and annual plans that contribute to long-term program strategy based on program analysis and data-driven decision making.
• Strong analytical skills, ability to proactively assess programs, identify weaknesses and support the development of improvements.
• Proficient and confident with numeracy, including metrics, budgets, MS Excel, etc.
• Extremely organized, with a keen eye for detail and a passion for complex development work with multiple stakeholders.
• Excellent interpersonal skills. Comfortable interacting with all levels of the organization, external and internal clients and third-party providers, promoting and developing harmonious working relationships.
• Manage multiple projects concurrently, ability to address high volumes and tight deadlines.
• Ability to adapt to a quickly changing, fast-paced conceptual environment.
• Strong communication skills, verbal, written, and presentation that enables one to build trust and relationships quickly.
• Positive, ‘can do’ attitude, with the ability to anticipate problems and be proactive in finding solutions.
• Experience in app development and engagement within the not-for-profit sector is an asset.

Inclusion and Accessibility

Foresters Financial is committed to an equal opportunity environment and embraces Inclusion, Diversity, and Equity (IDE). If you need accommodations during the recruitment process, please email [e-mail] in advance.

Only candidates selected for further consideration will be contacted.