Senior Demand Generation Manager

Appspace; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Demand Generation Manager to enhance its marketing efforts. This role involves crafting and executing innovative demand generation strategies that resonate with target audiences and drive qualified leads. The ideal candidate will have a strong background in B2B SaaS marketing, showcasing a proven ability to manage multi-channel campaigns effectively. Join a dynamic team that values creativity and data-driven insights, where you can significantly impact the company's growth and success in providing exceptional work experiences. If you thrive in a collaborative environment and are passionate about marketing, this opportunity is perfect for you.

Qualifications

• 5+ years in B2B SaaS demand generation or marketing roles.
• Proven track record in executing successful demand generation campaigns.

Responsibilities

• Develop and implement demand generation strategies aligned with company goals.
• Plan and execute multi-channel marketing campaigns to drive leads.

Skills

B2B SaaS Marketing

Demand Generation Campaigns

Lead Generation Principles

Digital Marketing Channels

Analytical Skills

Project Management

Communication Skills

Tools

Salesforce

Marketing Automation Platforms

Job description

At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.

Your Role as a Senior Demand Generation Manager:

We are seeking a highly motivated and experienced Senior Demand Generation Manager to join our growing marketing team. As a key player in our revenue engine, you will be responsible for developing and executing demand generation programs that drive qualified leads and accelerate pipeline growth. This role requires a data-driven and results-oriented individual with a proven track record in B2B SaaS marketing.

A Day in the Life of a Senior Demand Generation Manager:

• Develop and implement a comprehensive demand generation strategy aligned with company goals and revenue targets.
• Identify and prioritize target audiences and buyer personas.
• Conduct market research and competitive analysis to inform campaign strategies.
• Define key performance indicators (KPIs) and establish measurement frameworks.
• Campaign Execution:
• Plan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels.
• Collaborate with content and design to create compelling marketing assets and content, including landing pages, emails, ads, and social media posts.
• Manage campaign budgets and optimize spending for maximum ROI.
• Work with the Marketing Operations specialists to streamline processes and improve campaign efficiency.
• Work closely with sales to ensure seamless lead handoff, tracking, and follow-up processes. Manage lead qualification, and nurturing workflows to ensure quality and maximize conversion.
• Data Analysis & Reporting:
• Track and analyze campaign performance, identifying areas for improvement and optimization.
• Generate regular reports on key metrics, providing insights and recommendations to stakeholders.
• Utilize data to refine targeting, messaging, and channel strategies.
• Collaborate closely with sales, product marketing, and content teams to ensure alignment and drive revenue growth.
• Communicate effectively with internal and external stakeholders, providing updates on campaign performance and progress.

What You’ll Need:

• 5+ years of experience in B2B SaaS demand generation or marketing roles.
• Proven track record of developing and executing successful demand generation campaigns.
• Strong understanding of lead generation principles across digital marketing channels and tactics, including SEO/SEM, email marketing, social media, and content marketing.
• Experience with marketing automation platforms and CRM systems (e.g., Salesforce).
• Excellent analytical and data interpretation skills.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team.
• Excellent written and verbal communication skills.

Bonus Points:

• Experience in the workplace experience or enterprise software industry.
• Familiarity with ABM (Account-Based Marketing) strategies.
• Experience with lead scoring and nurturing methodologies.

Disclaimer:

Appspace Inc. is an equal opportunity employer. All aspects of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training are decided based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion or belief, marital status, sex, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy (including childbirth, lactation, or related medical conditions), gender, gender identity and/or expression, genetic information, sexual orientation, family or parental status, veteran status, or any other status protected under federal, state, or local laws.

Appspace is committed to creating a diverse and inclusive workplace and does not tolerate discrimination or harassment of any kind.

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