Job: Demand Generation Manager, Toronto

TalentWorld; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Demand Generation Manager to enhance inbound marketing efforts and drive revenue growth. This role involves developing strategies, managing the marketing funnel, and collaborating with sales to ensure lead quality. Candidates should have a strong analytical mindset and experience with B2B demand generation. This position offers a competitive compensation package and a dynamic work environment with remote access.

Benefits

Competitive compensation package

Dynamic and collaborative work environment

Remote access

Qualifications

• 5+ years of marketing experience focusing on B2B demand generation.
• Proven track record of building scalable inbound systems.

Responsibilities

• Develop and execute inbound demand generation strategies.
• Own the full marketing funnel to generate qualified pipeline.
• Analyze campaign performance and optimize for ROI.

Skills

Analytical mindset

Communication

Collaboration

Tools

HubSpot

Salesforce

Job description

TalentWorld is hiring a strategic and data-driven Demand Generation Manager to lead inbound marketing efforts and full-funnel campaign execution for our client.

This is not your typical marketing role—it's an opportunity to directly influence revenue by building high-performing lead generation systems that align marketing and sales for real business growth. If you thrive in a fast-paced environment and love using data to drive impact, we want to hear from you!

Demand Generation Manager Responsibilities:

Develop and execute inbound demand generation strategies aligned with company growth targets.

Own the full marketing funnel—awareness, nurturing, and conversion—to generate qualified pipeline.

Manage SEO, paid media, email marketing, content development, and lead workflows.

Collaborate closely with the sales team to ensure lead quality, seamless handoffs, and feedback loops.

Analyze campaign performance and optimize for ROI using marketing automation and CRM tools.

Report results to leadership and manage the marketing budget effectively.

Lead and execute a strategic content plan, managing both internal and external resources.

Demand Generation Manager Qualifications:

5+ years of marketing experience with a strong focus on B2B demand generation and inbound marketing.

Proficiency with tools like HubSpot, Salesforce, and other marketing automation platforms.

Strong analytical mindset with experience optimizing multi-channel campaigns.

Proven track record of building scalable inbound systems that drive measurable business outcomes.

Exceptional communicator and collaborator, with leadership potential to grow a team.

Competitive compensation package

Dynamic and collaborative work environment

Remote access

Interested in the Demand Generation Manager role? Apply today

Even if you don’t meet every qualification, we’d love to talk! We know your resume doesn’t tell the whole story.

Accommodations are available upon request to support your participation during all stages of the recruitment process.