Senior Customer Marketing Manager

Clio - Cloud-Based Legal Technology; Vancouver; On-site; CAD 99,000 - 136,000; Full time

Job summary

An innovative company is seeking a Senior Customer Marketing Manager to enhance customer engagement and advocacy. In this role, you will drive customer reference programs, refine referral initiatives, and develop user groups to foster networking and knowledge sharing. Your strategic mindset and data-driven approach will be essential in personalizing customer experiences and analyzing program performance. Join a forward-thinking firm committed to transforming the legal experience and creating exceptional customer journeys. With competitive compensation and a supportive work environment, this opportunity is perfect for those passionate about customer success.

Benefits

Health Benefits

Flexible Work Arrangements

Recognition Programs

Qualifications

• 5+ years in B2B software marketing, demand generation, or customer marketing.
• Strong relationship-building skills and a positive attitude.

Responsibilities

• Drive customer reference programs to support sales and generate new business.
• Lead referral programs to increase participation and conversions.

Skills

B2B Software Marketing

Demand Generation

Customer Marketing

Communication Skills

Relationship Building

Analytical Skills

Tools

Salesforce

Ambassador

Sendoso

Pendo

Marketing Automation

Job description

Join to apply for the Senior Customer Marketing Manager role at Clio - Cloud-Based Legal Technology

Clio is more than just a tech company–we are a global leader transforming the legal experience for all by improving the lives of legal professionals and increasing access to justice.

Summary:

We are seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary.

What your team does:

At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, our success depends on the law firms we support. The Customer Marketing function helps our customers succeed by fostering product adoption, engagement, and advocacy.

Who you are:

You are a strategic Senior Customer Marketing Manager with a proven ability to build customer relationships, foster engagement, and amplify customer voices. You are data-driven, collaborative, and passionate about creating exceptional customer experiences.

You will:

• Drive and streamline customer reference programs to support sales and generate new business.
• Lead and refine referral programs to increase participation and conversions.
• Develop Clio’s user group program to promote peer networking and knowledge sharing.
• Encourage customers to share their stories via reviews, referrals, and speaking engagements.
• Gather and develop customer stories across various formats like case studies and testimonials.
• Collaborate with sales, marketing, product, and customer success teams to align advocacy efforts.
• Use insights to personalize experiences and maximize program impact.
• Analyze program performance and recommend improvements.
• Report on key metrics such as participation, referral rates, and advocacy impact.

What you have:

• 5+ years in B2B software marketing, demand generation, or customer marketing.
• Excellent communication skills and content creation ability.
• Success in driving pipeline growth and revenue through campaigns.
• Strong relationship-building skills and a positive attitude.
• Experience with tools like Salesforce, Ambassador, Sendoso, Pendo, and marketing automation.
• Problem-solving skills and a proactive approach.
• Ability to collaborate across teams and manage projects effectively.
• Comfort working in fast-paced environments with tight deadlines.
• Strong analytical skills for data-driven decision making.

What you will find here:

Clio offers competitive compensation and a comprehensive Total Rewards Program, including health benefits, flexible work arrangements, and recognition programs.

The full salary range for this role is $99,900 to $135,100 CAD, depending on experience and location.

Diversity, Inclusion, Belonging, and Equity (DIBE):

We are committed to creating an inclusive environment where all team members feel valued and empowered. We encourage candidates from all backgrounds to apply and provide accommodations during the recruitment process.

Learn more about our culture at clio.com/careers.