Senior CRM Strategist

Dept; Toronto; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Hybrid working policy

Mental health support

Office refreshments

Social & cultural events

Learning & development

Buddy programme

Job summary

DEPT is seeking a Digital Strategist to develop strategic market recommendations for a range of clients as part of an enterprising new business plan. You will be the foundation of creative projects, turning client brands and objectives into data-driven plans.

You will lead end-to-end digital marketing strategies, research opportunities, and optimise journeys across email, web, display and social. A strong emphasis on CRM and email marketing, with client-facing presentation and collaboration

Qualifications

• Demonstrable experience in a similar role with proven success.
• An understanding of how to turn business goals into actionable marketing goals.
• Knowledge of how to use data and insight to create profiles and personas.
• Experience creating and optimising user journeys, including automated journeys.
• Understanding of how to interpret data to improve results.
• Channel expertise in email, web, display and social; emphasis on innovation.
• Understanding of A/B and multivariate testing methodologies.
• Excellent presentation and written communication skills.

Responsibilities

• Create end-to-end digital marketing strategies following the DEPT Planning Methodology.
• Research products, services and current strategies to identify new opportunities.
• Analyse and interpret research to inform and improve strategies.
• Ensure plans fit client goals and are optimised for multiple audiences and tested.
• Support New Business efforts through research and insights.
• Present strategy to clients and help teams plan, optimise, implement and measure.
• Take client briefs and work with Account Managers to cascade to the team.
• Cover omni-channel roles focusing on CRM, email marketing emphasis.

Skills

Digital strategy

Data-driven marketing

Persona development

Email marketing

A/B testing

Presentation skills

Client communication

Tools

CRM

Job description

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients.

JOB PURPOSE

In this role you will develop strategic market recommendations for a range of clients as part of an enterprising new business plan.

As a Digital Strategist you are the foundation of any creative project and provide the team with insights, gleaned from market research and by truly getting to know a client’s brand and objectives. Your curious nature and analytical mind mean you build plans that go beyond a single project and are constantly looking to the future.

KEY RESPONSIBILITIES

• Create end-to-end digital marketing strategies following the DEPT® Planning Methodology.
• Research products, services and current strategies to identify new opportunities.
• Analyse and interpret research and reporting; and use this information to inform and improve strategies.
• Ensure plans fit client goals, are optimised for multiple audiences, push to desired action and are tested and measured effectively.
• Supporting on New Business efforts; through research and insights.
• This is a client-facing role supporting key accounts; the ideal candidate must be able to create convincing propositions, present strategy to clients and help Account and Creative teams plan, optimise, implement and test and measure.
• Taking client briefs; you will work hand in hand with Account Managers to cascade to the wider team and provide the ideal environment for creative development.
• This is an omni-channel digital role covering email, web, display and social, but the core focus will be CRM, so an in-depth understanding of email marketing is essential.

WHAT WE ARE LOOKING FOR

• Demonstrable experience in a similar role with proven success.
• An understanding of how to turn business goals into actionable marketing goals.
• Knowledge of how to use data and insight to create profiles and personas.
• Experience of creating and optimising user journeys, including automated journeys is desirable but not essential.
• An understanding of how to interpret data to improve results.
• Channel expertise in email, web, display and social; with an emphasis on innovation and possibility.
• Understanding of A/B and multivariate testing methodologies.
• Understanding of and ability to articulate best practice in digital marketing.
• Excellent presentation skills.
• Excellent written and communication skills as this is a client-facing role.
• Inquisitive nature to learn and understand how things work.

WE OFFER

• A flexible, hybrid working policy
• Mental health support, and company sick pay scheme.
• Refreshments are provided in the office all week
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named 'Agency of the Year' at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global - at DEPT® you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

The anticipated annual salary range for this position is $60,000 - $70,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

AI Disclosure: At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you'd prefer it not be used.

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Are you based in Toronto Canada? *

Do you have the legal right to work in Canada without visa sponsorship? *