Senior Growth Creative Strategist

Wealthsimple; Toronto; Hybrid; CAD 152,000 - 190,000; Full time

Benefits offered by this job

Health benefits

Group savings with employer match

20 vacation days

Wellness days

Unlimited sick and mental health days

Job summary

Wealthsimple is seeking a Senior Creative Strategist to own the strategy and operating system behind our paid social creative. This is a performance-first role for someone who can turn customer insights, performance data, platform trends, and strong creative judgment into ads that acquire incremental clients efficiently.

You will own the creative process from research and concept development through briefing, production, launch, reporting, and iteration.

Qualifications

• 5+ years of experience in performance creative, creative strategy, paid social, or a related role.
• A proven track record of building high-volume creative testing engines that consistently produce winning concepts.
• Deep experience developing performance creative for Meta and TikTok, including UGC, creator, and influencer-led advertising.
• Strong creative judgment across concepts, hooks, copy, scripts, visual direction, and production.
• A data-driven approach to creative, with experience building testing frameworks, analyzing performance, and documenting learnings.
• A highly hands-on working style, with the ability to build scalable systems, integrate AI into workflows, and give clear direction to creative partners.

Responsibilities

• Research and insights Determine which ads we should make by analyzing customer behaviour, audience needs, competitor creative, cultural signals, platform trends and internal data.
• Creative strategy Develop the concepts, messaging angles, channel strategies, and testing frameworks behind our paid social creative.
• Briefing and execution Own every ad from concept through launch, including briefs, hooks, scripts, copy, visual direction, creator direction, and final creative review.
• Performance analysis and optimization Own the creative reporting and optimization framework, document learnings, identify winners and fatigue, and continuously evolve the testing roadmap to keep campaigns within target iCAC.
• Influencer and UGC strategy Set the creative strategy and direction for influencer and UGC content, partnering with internal team members and creators to produce performance-oriented work.
• Creative systems and leadership Build the processes, standards, documentation, and AI-enabled workflows required to run a fast, effective, and repeatable creative engine.

Skills

Performance creative

Creative strategy

Paid social

Creative judgment

Data-driven

AI-enabled workflows

Job description

Build something people love

Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.

Build something people love

Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.

We're proud of what we've built — and we're just getting started. Read our Culture Manual and learn more about how we work.

The Role

We’re looking for a Senior Creative Strategist to own the strategy and operating system behind our paid social creative.

This is a performance-first role for someone who can turn customer insights, performance data, platform trends, and strong creative judgment into ads that acquire incremental clients efficiently.

You will own the creative process from research and concept development through briefing, production, launch, reporting, and iteration. You’ll work closely with performance marketing, creative, influencer, and UGC partners to build a high-volume creative testing engine across major campaign launches and evergreen acquisition.

This is a senior individual contributor role. You should be comfortable setting the strategy, building the systems and driving the creative work.

What Success Looks Like

• A high-volume creative testing engine that consistently launches new concepts and iterations
• Creative campaigns that acquire incremental clients within target iCAC
• Clear reporting and documentation that helps shape the ad playbook
• High creative standards across paid social, influencer, and UGC
• Strong trust and alignment across performance marketing, creative, and other partners

What You’ll Do

• Research and insights Determine which ads we should make by analyzing customer behaviour, audience needs, competitor creative, cultural signals, platform trends and internal data.
• Creative strategy Develop the concepts, messaging angles, channel strategies, and testing frameworks behind our paid social creative.
• Briefing and execution Own every ad from concept through launch, including briefs, hooks, scripts, copy, visual direction, creator direction, and final creative review.
• Performance analysis and optimization Own the creative reporting and optimization framework, document learnings, identify winners and fatigue, and continuously evolve the testing roadmap to keep campaigns within target iCAC.
• Influencer and UGC strategy Set the creative strategy and direction for influencer and UGC content, partnering with internal team members and creators to produce performance-oriented work.
• Creative systems and leadership Build the processes, standards, documentation, and AI-enabled workflows required to run a fast, effective, and repeatable creative engine.

What You Bring

• 5+ years of experience in performance creative, creative strategy, paid social, or a related role
• A proven track record of building high-volume creative testing engines that consistently produce winning concepts
• Deep experience developing performance creative for Meta and TikTok, including UGC, creator, and influencer-led advertising
• Strong creative judgment across concepts, hooks, copy, scripts, visual direction, and production
• A data-driven approach to creative, with experience building testing frameworks, analyzing performance, and documenting learnings
• A highly hands-on working style, with the ability to build scalable systems, integrate AI into workflows, and give clear direction to creative partners

Nice to Have

• Experience creating high-quality UGC, comfort being on camera
• Able to shoot and/or edit content

Why Wealthsimple?

• Top-tier health benefits and life insurance
• Long-term group savings with employer match, through Wealthsimple for Business
• 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
• 90 days away: work outside Canada for up to 90 days per year
• Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS
• We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work.

ICYMI

Technology & Innovation at Wealthsimple:

We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building.

Inclusion Statement:

We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Accessibility Statement:

We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we'll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs.

AI in Hiring:

We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don't replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.

Compensation Range: CA$152K - CA$190K