Senior Copywriter - Performance & CRM (Data-Driven)

Socket.dev; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

Socket.dev is seeking a highly strategic Senior Copywriter, Performance to join our creative team. You will craft high-converting copy across paid media, web, social, and email, aligned with brand voice and performance metrics.

Paired with a Senior Art Director, you will connect messaging across touchpoints in the customer journey, optimizing for results using data and iterative testing. You will influence outcomes through sharp concepts and persuasive copy.

Qualifications

• 6+ years of creative agency experience with data-driven, performance-focused campaigns.
• Advanced copywriting across formats and channels.
• Strong tone, voice, and brand storytelling for paid, owned, and earned media.
• Proven ability to collaborate with Art Directors, Designers, and cross-functional teams.
• Excellent, engaging presentation skills and clear communication.

Responsibilities

• Develop compelling copy across digital, social, web, video, email, and print.
• Turn insights and briefs into impactful copy balancing performance with brand strategy.
• Develop content concepts and messaging frameworks for full customer journey.
• Partner with Art Director to ensure consistent voice and visual storytelling.
• Leverage AI tools to enhance strategy, copy execution, and campaign effectiveness.
• Drive copy and concept development for multi-channel campaigns from brief to delivery.
• Discuss copy versioning and targeting with strategy, accounts, and clients.

Skills

Performance-driven copywriting

Digital & channel expertise

CRM concepts

Cross-functional collaboration

Presentation skills

Copywriting across formats

AI-assisted copywriting

Tools

AI tools

Job description

Socket.dev is seeking a highly strategic Senior Copywriter, Performance to join our creative team. You will craft high-converting copy across paid media, web, social, and email, aligned with brand voice and performance metrics.

Paired with a Senior Art Director, you will connect messaging across touchpoints in the customer journey, optimizing for results using data and iterative testing. You will influence outcomes through sharp concepts and persuasive copy.