Senior Copywriter, Performance Marketing (Data-Driven)

T&P; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

T&P, a Toronto-based agency, is seeking a Senior Copywriter, Performance to join our creative team. You’ll craft high-converting copy across paid media, web, social, and email, partnering with a Senior Art Director, Performance to connect the dots in the customer journey and optimize messaging for impact.

You’ll translate data into compelling, on-brand storytelling, balancing performance objectives with brand voice, and collaborating across channels to drive results.

Qualifications

• Must demonstrate a performance-driven approach to copy with data-informed optimization.
• Strong experience across email, digital, social, and CRM ecosystems.
• Deep understanding of CRM principles and its role in performance marketing.

Responsibilities

• Develop compelling copy across digital, social, web, video, email, and print while adhering to brand guidelines and voice.
• Turn insights and briefs into impactful copy that balances performance objectives with brand strategy.
• Evolve messaging across the full customer journey from awareness to conversion and retention.
• Collaborate closely with the Art Director to ensure a consistent brand voice and visual story across touchpoints.
• Leverage AI tools and open capabilities to enhance strategy, copy, and campaign effectiveness.
• Drive copy and concept development for multi-channel campaigns from brief to delivery and post-campaign analysis.
• Discuss copy versioning and targeting with strategy, accounts teams, and clients to meet business objectives.

Skills

Performance-First Mindset

Digital & Channel Expertise

CRM Knowledge

Job description

T&P, a Toronto-based agency, is seeking a Senior Copywriter, Performance to join our creative team. You’ll craft high-converting copy across paid media, web, social, and email, partnering with a Senior Art Director, Performance to connect the dots in the customer journey and optimize messaging for impact.

You’ll translate data into compelling, on-brand storytelling, balancing performance objectives with brand voice, and collaborating across channels to drive results.