Senior Copywriter

Critical Mass; Toronto; Hybrid; CAD 75,000 - 90,000; Full time

Benefits offered by this job

Maternity and parental leave

Benefits packages

Vacation and leave

Affinity groups

Learning and development programs

Employee discounts

Job summary

Critical Mass in Toronto is seeking a senior creative with rich copywriting experience and demonstrated leadership to guide campaigns from brief to final review. You’ll deliver clear, compelling copy and mentor peers, collaborating across disciplines to solve client briefs with speed, accuracy and style.

The role blends independent contribution with team leadership, demanding a sharp eye for cultural trends and technology, and the ability to present ideas persuasively to clients and internal

Qualifications

• 5+ years of agency experience.
• Experience mentoring other creatives.
• Experience working with production vendors (video production, video editing, voiceover, mix).
• Ability to present, defend and sell creative work internally and externally.
• Written for multiple mediums and tones of voice.

Responsibilities

• Drive development of creative ideas to solve client briefs, solo or with partners.
• Write clear, compelling copy that supports campaign objectives and resonates with audiences.
• Stay on top of cultural trends and technology developments as they pertain to the work.
• Collaborate across disciplines with art directors, designers, and other specialists to meet client needs.
• Move from brief kickoff to high-caliber work ready for review.

Skills

Copywriting

Creative leadership

Idea development

Team collaboration

Tools

Video production tools

Video editing

Voiceover

Mix

Job description

Thisrole is for someonewith richcopywritingexperienceanddemonstrable skills of agrowingcreative leader.Youarevirtuosic in your craft, capable ofdelivering onany number of creative asks with speed,accuracyandstyle.Confident in your copy,you’vebegun yourinitialjourney into creative leadership. A successful senior creative knowshow to bring themagic, butcanalsostep up to help steer a project to where it needs to go.You have been on enough work to know what comes next, and what questions to askthroughout. You are comfortable being a critical independent contributor or guiding light within a larger team. We need you for your talent, your perspective, andyour experience.

Wedon’tcare whereyou’vebeen, only where you want to go.

You will:

Lovedigital. A lot. Social, web, AI, gaming. Youdon’thave to be an expert, but you do have to care.

Drivein the development of creative ideas that help solve client briefs, both soloand withcreative partners.

Writeclear,compellingcopy that supports campaignobjectivesand resonates with target audiences.Self-edit andincorporate feedback and revisions into existing work and ideas.

Stay on top of cultural trends, technologydevelopmentsand audience insights as they pertain to the work.

Stay informed about copywriting best practices and industry developments.

Work with teamleadsand career developers to grow your understanding ofthe business.

Collaborate closely across disciplines with art directors, designers, and other specialists to solve stated andanticipatedclient needs.

Seamlessly move from brief kickoff to having work high caliber enough to share in a creative review.

You have:

Thought aboutcreativeopportunities withnew technology,such as AI agents or automated workflows.

Developedand mentoredother creatives both by proximity and through official channels.

Experience working with production vendors including but not limitedto:video production, video editing,voiceoverand mix.

The ability to present,defendand sell creative work internally and externally.

Writtenfor many mediums and in many tones of voice.Headlinescome to you in your sleep.Postcopy is your middle name.Scripts flow from you like your favorite story to tell at parties.

The abilityto spot a strong insight and/or big idea.

The ability to manage multiple projects and deadlines without losing the quality of the work.

3 years of agency experience.

What We Offer:

Global maternity and parental leave

Competitive benefits packages

Vacation, compassionate leave,sick/personaldays

Access to online services for families and new parents

Early DismissalFriday’s(off at 3:00 PM local time every Friday)

12 affinity groups

Internal learning and development programs

Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

Please note, you are applying to an active job opening.

Toronto: $75,000-$90,000

Agency:

Critical Mass

Job Function:

Creative

Job Subfunction:

Copywriting

Job Description:

Thisrole is for someonewith richcopywritingexperienceanddemonstrable skills of agrowingcreative leader.Youarevirtuosic in your craft, capable ofdelivering onany number of creative asks with speed,accuracyandstyle.Confident in your copy,you’vebegun yourinitialjourney into creative leadership. A successful senior creative knowshow to bring themagic, butcanalsostep up to help steer a project to where it needs to go.You have been on enough work to know what comes next, and what questions to askthroughout. You are comfortable being a critical independent contributor or guiding light within a larger team. We need you for your talent, your perspective, andyour experience.

Wedon’tcare whereyou’vebeen, only where you want to go.

You will:

• Lovedigital. A lot. Social, web, AI, gaming. Youdon’thave to be an expert, but you do have to care.
• Drivein the development of creative ideas that help solve client briefs, both soloand withcreative partners.
• Writeclear,compellingcopy that supports campaignobjectivesand resonates with target audiences.Self-edit andincorporate feedback and revisions into existing work and ideas.
• Stay on top of cultural trends, technologydevelopmentsand audience insights as they pertain to the work.
• Stay informed about copywriting best practices and industry developments.
• Work with teamleadsand career developers to grow your understanding ofthe business.
• Collaborate closely across disciplines with art directors, designers, and other specialists to solve stated andanticipatedclient needs.
• Seamlessly move from brief kickoff to having work high caliber enough to share in a creative review.

You have:

• Thought aboutcreativeopportunities withnew technology,such as AI agents or automated workflows.
• Developedand mentoredother creatives both by proximity and through official channels.
• Experience working with production vendors including but not limitedto:video production, video editing,voiceoverand mix.
• The ability to present,defendand sell creative work internally and externally.
• Writtenfor many mediums and in many tones of voice.Headlinescome to you in your sleep.Postcopy is your middle name.Scripts flow from you like your favorite story to tell at parties.
• The abilityto spot a strong insight and/or big idea.
• The ability to manage multiple projects and deadlines without losing the quality of the work.
• 3 years of agency experience.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave,sick/personaldays
• Access to online services for families and new parents
• Early DismissalFriday’s(off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

Please note, you are applying to an active job opening.

Toronto: $75,000-$90,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/