Social Practice Lead

Omnicom Media; Toronto; On-site; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Employer-paid insurance

Transit discount

Hybrid work options

5 paid 4-day weekends

Company holidays closure

Job summary

Omnicom Media, through Creo, seeks a Social Practice Lead to develop and execute paid social amplification strategies for influencer-created content across platforms in Toronto or Montréal. You will lead cross-functional collaboration with Influencer Marketing, Creative, and Data teams to deliver campaigns that meet client objectives.

Ideal candidates bring 4+ years in social media/digital marketing, strong client-relationship skills, and expertise across Meta/TikTok/Snapchat and more.

Qualifications

• College diploma or Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in social media or digital marketing, ideally in a leadership or supervisory role.
• Proven ability to build long-term client relationships and deliver results with ownership.
• Strong expertise in Meta, TikTok, Snapchat, Pinterest, Reddit, X, and Twitch.
• Bilingualism (French and English) is an asset, but not required.

Responsibilities

• Develop paid social media strategies to achieve clients' objectives, collaborating with Influencer Marketing Specialists, Creative teams, and Data teams.
• Advise, support, and negotiate with partners while celebrating campaign successes and identifying opportunities for improvement.
• Develop and execute high-performing strategies using Omnicom Media best practices with flawless execution in a fast-paced environment.
• Manage campaign execution and ongoing optimization using performance tools, delivering reports and actionable recommendations.
• Analyze campaign performance data to uncover insights and recommend optimizations to maximize results.
• Collaborate with internal teams, clients, and external partners to ensure seamless client strategy execution.

Skills

Social media management

Client management

Digital marketing

Leadership experience

Bilingual - French/English

Education

College diploma or Bachelor’s degree in Marketing/Business or related field

Job description

Job Description

Do you dream of helping bring influencer marketing campaigns to life by managing day-to-day operations, building strong relationships with content creators, and ensuring projects run smoothly from start to finish?

Agency

Omnicom Media

Job Function

Production

Job Subfunction

Content Production

Job Description

Do you dream of helping bring influencer marketing campaigns to life by managing day-to-day operations, building strong relationships with content creators, and ensuring projects run smoothly from start to finish?

This could be the beginning of your story at Omnicom!

With us, you'll have the freedom to take the place that's rightfully yours.

Who We Are

Creo, a division of Omnicom Media, is Omnicom's data-driven influencer marketing solution. Creo plans, activates, and measures the impact of influencer marketing as a media channel.

YOUR MANDATE

You will join the Creo team as a Social Practice Lead. In this role, you will be responsible for developing and executing paid social amplification strategies for influencer-created content across social and digital platforms.

This position is available in Toronto or Montréal

On a Day-to-day Basis, You Will

• Develop paid social media strategies to achieve your clients' objectives, working closely with Influencer Marketing Specialists, Creative teams, and Data teams.
• Advise, support, and negotiate with partners while celebrating campaign successes, identifying opportunities for improvement, and recommending solutions to overcome challenges.
• Develop and execute high-performing strategies by leveraging Omnicom Media best practices, while ensuring flawless execution in a fast-paced environment.
• Manage campaign execution and ongoing optimization using a variety of performance tools, while delivering campaign reports, analyses, and actionable recommendations.
• Analyze campaign performance data to uncover insights and recommend optimizations that maximize campaign results.
• Collaborate closely with internal teams, clients, and external partners (Sales, Product Development, Analytics, etc.) to ensure seamless execution of client strategies.

We Want To Know You If You Have

• A college diploma or bachelor's degree in Marketing, Business, or a related field.
• 4+ years of experience in social media, client account management, or digital marketing, ideally in a leadership or supervisory role.
• Proven experience building long-term client relationships and delivering outstanding results with a strong sense of ownership and accountability.
• Strong expertise in at least two of the following platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, X, and Twitch.
• Expertise in audience strategy and targeting.
• Experience with risk management and a solid understanding of media transparency best practices.
• Excellent analytical, problem-solving, and decision-making skills.
• Experience with Marketing Technology (MarTech) or Advertising Technology (AdTech) solutions
• Bilingualism (French and English) is an asset, but is not required.

THE LITTLE AND BIG PLUSES OF OMNICOM

• Many opportunities for advancement to encourage your ambitions
• Many hours of training every year and an internal mentoring program
• 100% employer-paid insurance (except long-term disability) effective from day 1 (includes dental, health and vision care, travel insurance, flex credits for your well-being, and more!)
• 5 paid 4-day long weekends during the year
• Offices closed during the holiday season
• Indefinite health leave for your physical, psychological and even menstrual health
• A public transit discount
• A strong social life, even in hybrid work. Your colleagues will become your friends during our celebrations where everyone's contribution is recognized.

$55,000 - $65,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/, $55,000 - $65,000