Senior Content Marketing Manager

CaptivateIQ; Toronto; On-site; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Apple products

ERGs

Work from home stipend

Professional development stipend

Virtual team events

Job summary

CaptivateIQ is seeking a highly strategic Senior Content Marketing Manager to own the complete lifecycle of our content: strategy, execution, and distribution. You will shape our market narrative and build a high‑velocity distribution engine across social and owned channels.

You’ll collaborate with customers, SMEs, and cross‑functional partners to develop differentiated narratives for RevOps, Sales, and Finance, driving awareness, engagement, and pipeline while translating strategy into

Qualifications

• 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand.
• Deep experience collaborating with executives, customers, and SMEs to produce differentiated market‑shaping thought leadership and category narratives.
• Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
• Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
• Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
• Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback.
• Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
• Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation.
• Bonus: Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation; executive ghostwriting; original research programs.

Responsibilities

• Build and evolve a company‑wide content strategy aligned to growth priorities and buyer journeys.
• Own integrated content and social calendars, ensuring campaigns, thought leadership, product narratives, customer stories are planned and shipped on time.
• Define content pillars and social voice, executive social programs, and channel‑specific formats.
• Collaborate with customers and SMEs to develop unique market points of view; shape category narratives and long‑form guides.
• Lead cornerstone content development across blog, social, newsletter, webinars, video, podcasts, and events.
• Establish editorial governance: voice, tone, messaging, templates, QA standards.
• Align content with launches, demand programs, events, and enablement needs with clear briefs.
• Measure content performance (traffic, engagement, pipeline, SEO, SVoV) and drive growth roadmap.
• Coordinate external partners with briefs, SLAs, and editorial standards.
• Drive operational excellence across intake, prioritization, production workflows, and reviews.

Skills

B2B content experience

Executive collaboration

Organic social

Editorial storytelling

SEO analytics

Writing & editing

Vendor management

CMS platforms

SEO suites

Analytics

Social listening

Social scheduling

Marketing automation

B2B SaaS (revenue ops)

Tools

CMS platforms

SEO suites

Marketing automation

Analytics

Social scheduling

Social listening

Job description

CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Aff, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ.

With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.

Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!

About the Role

We’re looking for a highly strategic Senior Content Marketing Manager to own the complete lifecycle of our content: strategy, execution, and distribution. Success in this role will be rooted in critical thinking and a structured approach to problem-solving, which will directly shape our market narrative. In this role, you will be the architect of our market point of view, developing a high-velocity distribution engine across social and owned channels, and orchestrating a high-impact editorial and social calendar that directly fuels awareness, engagement, and pipeline for the business. You’ll collaborate closely with customers, SMEs, and cross-functional partners to craft differentiated narratives for RevOps, Sales, and Finance audiences.

This is a highly growth-oriented role. Your success will require not just a clear, documented content strategy and standout content but also the ability to translate content into growth through increased traffic, owned audience, and brand awareness.

Responsibilities

• Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans.
• Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time.
• Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines.
• Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes.
• Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
• Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity.
• Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics.
• Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building.
• Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.
• Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality.

Requirements

• 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand.
• Deep experience collaborating with executives, customers, and SMEs to produce differentiated market‑shaping thought leadership and category narratives.
• Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
• Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
• Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
• Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback.
• Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
• Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation.
• Bonus: Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation; executive ghostwriting; original research programs.

Core Competencies

• Proven customer focus; builds trusted relationships and uses voice‑of‑customer to shape content strategy and execution.
• Consistent results orientation; meets goals, drives impact, and iterates based on outcomes.
• Strong planning and organization; prioritizes, sequences, and manages multiple workstreams and stakeholders effectively
• Discipline in managing and measuring work; sets clear objectives, defines success metrics, and builds feedback loops.
• High creativity; generates original, differentiated ideas and connects dots across channels and formats.
• Broad perspective; ties day‑to‑day content to business goals, market dynamics, and future implications.
• Vision and purpose; articulates compelling narratives

Benefits

• (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
• Flexible vacation days and quarterly mental health days so you can recharge
• Enjoy a one‑time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
• One time work from home stipend & annual stipends for professional development and caretaking
• Virtual team lunches to keep you connected
• (US-ONLY) 401k plan to participate in and save towards the future
• Newest Apple products to help you do your best work
• Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company‑wide DEI goals as a space for developing and retaining diverse talent

$110,000 - $150,000 a year

The compensation offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. The salary range for this role is $110,000- $ 150,000. Compensation for candidates hired in Canada will be provided in Canadian dollars and may differ from the ranges listed above due to currency conversion. Our OTE is just one component of CaptivateIQ's competitive total rewards package, which also includes equity, comprehensive health benefits, and other perks and benefits.