Director, Marketing Operations

Marapro; Canada; Hybrid; CAD 216,000 - 324,000; Full time

Benefits offered by this job

Comprehensive Healthcare

Flexible Time Off

Annual Stipends

Work Anniversary Bonuses

Retirement Savings (US-Only)

Premium Tools: Apple hardware

Inclusive ERGs

Job summary

CaptivateIQ is seeking a Director of Marketing Operations to architect and scale a modern, AI-driven growth engine. You’ll redefine how marketing operates through automation, intelligent data, and continuous experimentation, partnering with marketing, sales, and leadership to drive measurable revenue outcomes.

You will own the strategy, systems, and execution powering our GTM motion, including roadmap, budget, and performance tracking.

Qualifications

• 10+ years of experience in Marketing Operations or Sales Operations within B2B environments.
• Deep expertise in HubSpot and Salesforce (required).
• Proven experience managing and optimizing complex marketing technology stacks.
• Hands-on experience with AI and automation tools (e.g., Clay, Zapier, Make, LLM- and agent-based workflows).
• Strong understanding of BDR workflows and prospecting infrastructure.
• Experience with attribution and planning tools (e.g., Revsure) is a plus.

Responsibilities

• Architect and scale an AI-driven growth engine for GTM.
• Own the Marketing Operations roadmap, budget, and performance tracking.
• Lead integration between marketing systems and Salesforce.
• Drive BDR & growth operations, enrichment automation, and data hygiene.
• Mentor teams and partners to adopt AI-first principles and operational excellence.

Skills

Marketing Ops

BDR Workflows

Sales Ops

HubSpot

Salesforce

AI Automation

Tools

Clay

Zapier

Make

LLM Workflows

Job description

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we’re expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance.

Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.

About the Role

We are seeking a Director of Marketing Operations to architect and scale a modern, AI-driven growth engine. This role goes beyond managing systems—you will redefine how marketing operates through automation, intelligent data, and continuous experimentation.

As a hands‑on leader, you will own the strategy, systems, and execution that power our go‑to‑market (GTM) motion. You will partner closely with marketing, sales, and leadership to ensure Marketing Operations is a measurable driver of revenue.

AI & Automation Strategy

• AI-First Workflows: Transform manual marketing & BDR processes into automated, scalable workflows across campaign execution, lead management, and content distribution
• Data Enrichment & Segmentation: Lead advanced enrichment strategies using tools such as Clay and UserGems to build highly targeted audiences and trigger-based outreach
• Experimentation: Design and execute operational experiments to evolve beyond traditional funnel models (e.g., static lead scoring) toward real-time intent and AI-driven propensity modeling

BDR & Growth Operations

• Modern Prospecting Infrastructure: Partner with BDR leadership to replace volume-based outreach with insight-driven engagement powered by enriched data and intent signals
• Enrichment Automation: Build and manage automated "waterfall" enrichment processes that provide actionable prospect intelligence, not just contact data
• Sales & Marketing Alignment: Own the systems integration layer, ensuring insights and signals are accurately and effectively operationalized within Salesforce

Strategic Leadership

• Roadmap & Planning: Define and own the Marketing Operations roadmap, including annual priorities, budget management, and performance tracking
• Revenue Alignment: Partner with Marketing and Finance leadership to ensure marketing investments are aligned to pipeline and revenue outcomes
• Team Leadership: Mentor internal team members and external partners, driving adoption of AI-first principles and operational excellence

Hands‑On Execution

• Technology Architecture: Serve as the primary owner and architect of the marketing tech stack, including Clay, HubSpot, Salesforce, Revsure, Netline, Breakout.io, 6Sense, UserGems, Nooks, Outreach, Neuron (data enrichments) and more
• Campaign Operations: Oversee execution of campaigns, including events, webinars, and content launches
• Operational Excellence: Maintain system health and compliance, including workflow optimization, data hygiene, email deliverability, and consent management

Requirements

• 10+ years of experience in Marketing Operations or Sales Operations within B2B environments
• Deep expertise in HubSpot and Salesforce (required)
• Proven experience managing and optimizing complex marketing technology stacks
• Hands‑on experience with AI and automation tools (e.g., Clay, Zapier, Make, LLM- and agent-based workflows)
• Strong understanding of BDR workflows and prospecting infrastructure
• Experience with attribution and planning tools (e.g., Revsure) is a plus

Nice to Have

• Advanced proficiency in Clay, including building tables, using Claygent, and integrating with CRM/ESP systems
• Experience operationalizing intent data (e.g., G2) into outbound and sales workflows
• Track record of building scalable, data-driven GTM systems

Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
• Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
• Annual Stipends: Dedicated funds for your professional development and caretaking needs.
• Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
• Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
• Premium Tools: The latest Apple hardware to empower you to do your best work.
• Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.

The OTE range represents the minimum and maximum for this position across North America. For candidates in Canada, the range is $216,000–$324,000 CAD. The OTE offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package.

CaptivateIQ participates in E-Verify, web-based system that allows enrolled employers to confirm the eligibility of their employees to work in the United States

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.