Senior Content Manager, The Digital Project Manager (CA)

Black & White Zebra; Winnipeg; Remote; CAD 140,000 - 180,000; Full time

Job summary

A media tech company is seeking a Senior Content Manager to lead content strategy and innovation. This remote full-time role offers a salary range of CAD 140,000 to CAD 180,000 with a focus on building a high-performing team and integrating AI into content processes. Candidates should have extensive experience in content strategy, project management, and SEO, alongside skills in team management and cross-functional communication. The company encourages diverse backgrounds and growth-oriented practices.

Benefits

Discretionary bonus

Comprehensive benefits

Qualifications

• 5–7+ years in organic content strategy, editorial leadership, or content marketing.
• Strong background in project management or digital delivery.
• Proven ability to manage teams and publish high-impact content at scale.
• Deep knowledge of SEO, content UX, and operations for performance and growth.
• Experience with AI-assisted content production.

Responsibilities

• Lead cross-channel content strategy and roadmap.
• Elevate content quality, innovation, and testing.
• Integrate AI across the content workflow.
• Grow and empower a high-performing content team.

Skills

Organic content strategy

Project management

SEO

AI-assisted content production

Team management

Cross-functional communication

Tools

Asana

Jira

Wrike

Trello

ClickUp

GA4

Ahrefs

Airtable

WordPress

Job description

Overview

Senior Content Manager, The Digital Project Manager (CA) at Black & White Zebra. Base pay range CA$140,000.00 / yr - CA$180,000.00 / yr. Get AI-powered advice on this job and more exclusive features. This range is provided by Black & White Zebra. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Responsibilities

• Lead cross-channel content strategy and roadmap: own the content roadmap, decide what we create, update, and optimize across channels (editorial, podcasts, newsletters, video, social, events) and repurpose content for maximum impact. Evolve editorial methodology to ensure alignment with our mission to help readers future-proof their organizations. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs—especially around AI and the future of project delivery.
• Elevate content quality, innovation, and testing: oversee site-wide content quality and clarity; write and contribute first-person content on high-priority topics; contribute to interviews, podcasts, and digital PR; test and scale new formats (interactive tools, visual storytelling, surveys, etc.)
• Embed and scale AI-powered content systems: integrate AI across the content workflow; coach editors to participate in earned media and thought leadership in partnership with the Digital PR Lead
• Grow and empower a high-performing content team: manage editors and contributors, provide developmental feedback, foster a culture of curiosity and experimentation, and align cross-functional efforts with SEO and partner strategy

Qualifications and Skills

• 5–7+ years in organic content strategy, editorial leadership, or content marketing with a track record of scaling programs and driving growth
• Strong background in project management or digital delivery with experience using Asana, Jira, Wrike, Trello, ClickUp
• Proven ability to manage teams and publish high-impact content at scale with solid editorial judgment and user-first mindset
• Deep knowledge of SEO, content UX, and content operations aligned with business goals for performance and growth
• Advanced experience with AI-assisted content production, including prompt design and workflow tuning
• Familiarity with Agile / Scrum / Kanban / Waterfall and how they apply in real-world environments
• Strong research, interviewing, and storytelling skills; ability to translate complex concepts into clear narratives
• Proficiency with GA4, Ahrefs, Airtable, WordPress
• Excellent cross-functional communication and project management skills
• Curiosity about the future of project management and a passion for helping others adapt and thrive

Nice To Haves

• Experience contributing expert commentary or thought leadership content
• Familiarity with PR / media collaboration
• Background in content UX, accessibility, or conversion-oriented design

Salary and Benefits

This full-time position is remote with an optional Vancouver, BC office. The base salary range is CAD 140,000 to CAD 180,000. Eligible for discretionary bonus and comprehensive benefits.

About Us and Inclusion

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, Canada. Since 2012, our portfolio of influential digital publications helps millions of professionals succeed at work. We are an equal opportunity employer and celebrate diverse backgrounds to build an impactful, iterative, and fun team.