Senior Consultant, Digital Analytics - Simplii Financial

CIBC US; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Simplii Financial, a CIBC subsidiary, is seeking a Senior Consultant, Digital Analytics to lead analytics governance and strategy across online and mobile platforms. You will define KPIs, drive insights, and collaborate with Marketing, Strategy, and Technology to optimize the customer digital experience.

You will manage Adobe Analytics and Adobe Experience Platform implementations, translate data into actionable business recommendations, and stay ahead of best practices in digital analytics.

Qualifications

• Bachelor’s or higher in a quantitative field or equivalent experience.
• Experience implementing digital analytics solutions at scale.
• Strong knowledge of analytics governance and measurement strategies.

Responsibilities

• Strategy Development: develop and refine digital marketing and business strategies using data insights.
• Insights and Reporting: create detailed reports for senior leadership using standardized templates.
• Tool Management: oversee analytics tools and platforms (Adobe Analytics and Experience Platform).
• Cross-Functional Leadership: collaborate with Sales, Strategy, Technology for initiatives across online channels.
• Data and Insight Translation: translate objectives into KPI frameworks and actionable insights.
• Compliance and Data Governance: ensure privacy laws and policies are followed (GDPR, ITP 2.0).
• Relationship Building: build trust with stakeholders and guide tracking requirements.

Skills

Analytical Thinking

Data Analysis

Leadership

Market Research

Product Analysis

Product Development

Product Management

Product Planning

Strategic Objectives

Education

Degree in mathematics, statistics, computer science, or related

Tools

Google Analytics

Adobe Analytics

Adobe Experience Platform

Tag Management

JavaScript

Job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com

What you'll be doing

Simplii Financial is a modern, customer-first organization, and the data that flows through our digital properties is one of our most valuable assets. As Senior Consultant, Digital Analytics, you are responsible for building and managing the analytics infrastructure that powers how we understand and improve the digital experience across Simplii's online and mobile banking platforms. You work alongside Simplii's Digital Technology delivery team to build enhancements that deliver a best-in-class digital customer experience. You lead the governance, strategy, and optimization of our digital analytics frameworks for Digital Strategy initiatives and Digital Marketing campaigns. You define KPIs, shape analytical focus toward the highest-impact opportunities, and ensure that insights drive confident decisions across Client Experience and Digital Strategy. You proactively stay abreast of Digital Analytics best practices and lead the adoption of those practices in close collaboration with cross-functional teams. At Simplii Financial, we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2-3 days per week on-site, while other days will be remote.

How you'll succeed

Strategy Development

You use data insights to develop and refine digital marketing and business strategies, including Marketing Pixels, and translate complex findings into clear, actionable recommendations for senior leadership.

Insights and Reporting

You create detailed and actionable reports for senior leadership that highlight key findings and recommendations, and develop standardized reporting approaches using templates, Adobe Analytics, and ObservePoint based on standardized metrics and implementation.

Tool Management

You manage and lead the implementation, governance, and use of digital analytics tools and platforms, including Adobe Analytics and Adobe Experience Platform, and continuously evaluate and optimize workflows for new integrations.

Cross-Functional Leadership

You work closely with departments across Simplii including Sales, Strategy, and Technology, to ensure timely and end-to-end enablement of Marketing and Technology initiatives across a wide array of enterprise platforms including .COM, Online Banking, and Mobile Banking.

Data and Insight Translation

You translate business objectives into measurement strategies and KPI frameworks and analyze data from a variety of sources to develop performance metrics and actionable insights that enhance the client experience. You identify meaningful trends, anomalies, and opportunities for deeper investigation, and analyze marketing channel performance with expertise in evaluating channel mix and attribution models.

Compliance and Data Governance

You ensure that all digital analytics practices comply with relevant data privacy laws and organizational policies, including ITP 2.0 and GDPR.

Relationship Building

You forge strong relationships with business and internal partners and stakeholders providing advice on data availability, technical feasibility, and tracking requirements, and ensuring a smooth rollout of Digital Analytics initiatives.

Who you are

You bring 5 to 7 years of experience in digital analytics or a similar role, with demonstrated expertise in analytics implementation, measurement strategy, governance, and insight generation at scale. You have a degree in mathematics, statistics, computer science, or an analysis-driven discipline. You put the customer first, always. Every analytics decision you make, from how you configure a tag to how you build a reporting dashboard, has a customer experience on the other side of it. You think about the person using the product and you make sure the data you surface helps the business serve them better. You are digitally savvy. You seek out innovative solutions and embrace evolving technologies. You adapt quickly to new tools, trends, and platforms and bring that curiosity into how you approach every initiative. You act like an owner. You thrive when you are empowered to take the lead. You go above and beyond, deliver results, and take accountability for the quality and impact of your work. You give meaning to data. You enjoy investigating complex problems and synthesizing information from multiple sources into clear performance metrics and insights that drive decisions. You are confident in your ability to communicate detailed findings in a way that is actionable and easy to understand. You bring people with you. You know that relationships and networks are essential to success. You build trust across functions, influence decisions through the clarity and rigour of your analysis, and inspire outcomes by making yourself heard. You look beyond the moment. You make decisions and take actions that will make a difference today and tomorrow. You proactively seek new solutions to overcome obstacles and raise the standard of practice around you. You contribute to advancing analytics capabilities through thought leadership, reusable documentation, standards, continuous learning, and AI-enabled approaches that improve analytical investigation and workflow efficiency. You bring technical expertise. You have hands‑on experience implementing digital analytics solutions such as Google Analytics, Adobe Analytics, and Adobe Experience Platform, with demonstrated knowledge of tag management, JavaScript, data collection, and implementation validation. Experience with Single Page Application frameworks, AEM-based websites, native and hybrid mobile apps, or end-to-end marketing pixel implementation is an asset. You do not need to be an engineer, but you bring enough technical fluency to engage meaningfully with implementation work and to ask the right questions. Values matter to you. You bring your real self to work and you live our values — trust, teamwork, and accountability. #LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck. We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development. *Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]. CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location Toronto-81 Bay, 21st Floor

Employment Type Regular

Weekly Hours 37.5

Skills Analytical Thinking, Data Analysis, Leadership, Market Research, Product Analysis, Product Development, Product Management, Product Planning, Product Pricing, Strategic Objectives

At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability. Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel. Every day, our 48,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.