Digital Expansion Analyst - Simplii Financial

CIBC US; Toronto; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary with incentive pay

Banking benefits

Defined benefit pension plan

Employee share purchase plan

Vacation offering

Wellbeing support

MomentMakers recognition program

Job summary

Simplii Financial is seeking a Digital Expansion Analyst to drive data-driven marketing campaigns across web, online banking, and mobile channels. You will work hands-on with Braze and Adobe Target to deliver contextual acquisition and engagement experiences that move the needle.

Based in Toronto with a hybrid work arrangement, you’ll analyze campaign performance using Adobe Analytics and Tableau, collaborate with Product, Growth, Analytics, and Marketing Communications, and contribute to our

Qualifications

• 3-5 years of digital marketing experience
• Hands-on with Braze, Adobe Target, Adobe Analytics or similar tools
• Strong analytical mindset and data-driven decision making
• Customer-focused mindset with ability to translate insights into action

Responsibilities

• Execute and optimize personalized client journeys and campaigns across digital channels
• Collaborate with Product, Growth, Analytics, Marketing Communications to align campaigns with business goals
• Analyze campaign performance using Analytics and Tableau and present actionable insights
• Contribute to evolving marketing technology roadmap and best practices

Skills

Analytical thinking

Team collaboration

Campaign optimization

Tools

Braze

Adobe Target

Adobe Analytics

Tableau

Job description

What you'll be doing

Simplii Financial is a modern, customer-first organization, and our Digital Expansion team is at the centre of how that commitment comes to life. As a Digital Expansion Analyst, you'll contribute to the execution and optimization of personalized, data-driven marketing campaigns and client journeys across web, online banking, and mobile channels. You'll work hands-on with Braze and Adobe Target to deliver contextual acquisition and engagement experiences that drive measurable results. You'll analyze campaign performance using Adobe Analytics and Tableau, identify insights that strengthen future execution, and support the ongoing evolution of our marketing technology roadmap. You'll collaborate closely with Product, Growth, Analytics, and Marketing Communications partners to ensure every campaign is well executed, aligned to our brand, and connected to a clear business outcome. At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2-3 days per week on-site, while other days will be remote.

How you'll succeed

• Campaign execution and journey delivery – Contribute to the design, build, and delivery of personalized client journeys and digital marketing campaigns using Braze and Adobe Target. Create experiences that are contextual, data informed, and optimized to support acquisition and engagement across Simplii's digital channels.
• Marketing technology execution – Build your expertise across our marketing technology stack, including Braze, Adobe Target, Adobe Analytics, and Adobe Audience Manager. Use these platforms to execute campaign logic, configure audience segments, and support the implementation of new capabilities.
• Performance analysis and insights – Analyze campaign performance using Adobe Analytics and Tableau. Develop clear reports and dashboards that highlight results, identify opportunities, and inform recommendations for future campaigns.
• Cross-functional partnership – Work closely with Product, Growth, Analytics, Optimization, and Marketing Communications partners to align campaigns to product goals, client needs, and business priorities. Build strong working relationships and communicate clearly to support effective delivery across teams.
• Continuous improvement – Identify opportunities to strengthen client journeys and retargeting efforts through ongoing testing, learning, and optimization. Document best practices and share insights that help the broader team improve over time.

Who you are

• You have relevant experience.
• You bring 3-5 years of experience in digital marketing, marketing technology, campaign execution, or a related field.
• Hands-on experience with platforms such as Braze, Adobe Target, Adobe Analytics, or Adobe Audience Manager is an asset.
• You're customer focused. You understand that every campaign, journey, and communication reaches a real person making real financial decisions. You bring that perspective to your work and speak up when the client experience can be improved.
• You're analytically curious. You enjoy interpreting campaign performance data, identifying patterns, and turning findings into clear, actionable recommendations. You let evidence guide your thinking and decision-making.
• You're a strong executor. You take pride in delivering high-quality work and are organized, detail oriented, and dependable. Your team can count on you to deliver campaigns accurately and on time.
• You're digitally savvy and collaborative. You're motivated by evolving digital tools and marketing technology, and you adapt quickly as platforms and priorities change. You work well across disciplines, communicate proactively, and contribute to a team environment built on trust and follow-through.
• Values matter to you. You bring your real self to work, and you live our values – trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck. We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Competitive salary
• Incentive pay
• Banking benefits
• A benefits program*
• Defined benefit pension plan*
• An employee share purchase plan
• A vacation offering
• Wellbeing support
• MomentMakers, our social, points-based recognition program

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience.

If you need accommodation, please contact [e-mail]

CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

We use artificial intelligence tools during the recruitment process.

Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location Toronto-81 Bay, 21st Floor

Employment Type Regular

Weekly Hours 37.5

Skills Agile Methodology, Communication, Dashboard Reporting, Identifying Sales Opportunities

At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability. Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel. Every day, our 48,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.