Senior CDP Product Owner, Data Activation

Manulife; Toronto; Hybrid; CAD 113,000 - 163,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Manulife is seeking a Product Owner with CDP expertise to lead planning and delivery of CDP implementations within the Data Activation team of Global Digital Marketing. You will collaborate with data engineers and business analysts, reporting to the Director of Data Activation & Segmentation, to enhance Manulife's digital marketing capabilities.

The role involves driving CDP strategy, defining roadmaps, and coordinating cross-functional teams across Canada, with a hybrid work arrangement and a

Qualifications

• 5+ years of proven experience in a similar role on MarTech implementation projects.
• Bachelor's degree or equivalent in Business Administration, IT, Data Science, or related field.
• Certifications or training in CDP, digital transformation, or project management preferred.
• Experience leading digital transformation projects and multi-functional teams.
• Familiarity with Adobe Experience Platform (AEP) and CDP concepts; knowledge of offline data integration and data lakes.

Responsibilities

• Partner with business, marketing, program management and data office teams to gather and document CDP use-cases.
• Collaborate with data engineers and web data teams to analyze dependencies and define requirements.
• Drive product strategy, planning, and delivery of CDP capabilities enabling personalization across the organization.
• Create use case and technical roadmaps with analysts and engineers to plan CDP delivery.
• Develop project plans, timelines, and resources; lead Agile squads and manage backlog by priorities.
• Define and communicate timelines to internal and external teams.
• Define, measure and report KPIs for each use case and campaigns with Measurements & Insights teams.
• Lead change requests for CDP projects and assess impacts on processes and systems.
• Act as main point of contact for Canada CDP projects; manage product backlog and feature prioritization.
• Coordinate with data engineering, web data engineering and business analysis teams to achieve goals.

Skills

MarTech implementation

CDP knowledge

Agile methodologies

Education

Bachelor's degree or equivalent in Business Administration, Information Technology, Data Science, or related field

Tools

Adobe Experience Platform (AEP)

Azure Data Lake

Job description

Manulife is seeking a Product Owner with CDP expertise to lead planning and delivery of CDP implementations within the Data Activation team of Global Digital Marketing. You will collaborate with data engineers and business analysts, reporting to the Director of Data Activation & Segmentation, to enhance Manulife's digital marketing capabilities.

The role involves driving CDP strategy, defining roadmaps, and coordinating cross-functional teams across Canada, with a hybrid work arrangement and a