Senior Product Owner - Customer Data Platforms (CDP)

Manulife; Toronto; Hybrid; CAD 113,000 - 163,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Manulife is seeking a Product Owner with CDP expertise to lead planning and delivery of CDP implementations within the Data Activation team of Global Digital Marketing. You will collaborate with data engineers and business analysts, reporting to the Director of Data Activation & Segmentation, to enhance Manulife's digital marketing capabilities.

The role involves driving CDP strategy, defining roadmaps, and coordinating cross-functional teams across Canada, with a hybrid work arrangement and a

Qualifications

• 5+ years of proven experience in a similar role on MarTech implementation projects.
• Bachelor's degree or equivalent in Business Administration, IT, Data Science, or related field.
• Certifications or training in CDP, digital transformation, or project management preferred.
• Experience leading digital transformation projects and multi-functional teams.
• Familiarity with Adobe Experience Platform (AEP) and CDP concepts; knowledge of offline data integration and data lakes.

Responsibilities

• Partner with business, marketing, program management and data office teams to gather and document CDP use-cases.
• Collaborate with data engineers and web data teams to analyze dependencies and define requirements.
• Drive product strategy, planning, and delivery of CDP capabilities enabling personalization across the organization.
• Create use case and technical roadmaps with analysts and engineers to plan CDP delivery.
• Develop project plans, timelines, and resources; lead Agile squads and manage backlog by priorities.
• Define and communicate timelines to internal and external teams.
• Define, measure and report KPIs for each use case and campaigns with Measurements & Insights teams.
• Lead change requests for CDP projects and assess impacts on processes and systems.
• Act as main point of contact for Canada CDP projects; manage product backlog and feature prioritization.
• Coordinate with data engineering, web data engineering and business analysis teams to achieve goals.

Skills

MarTech implementation

CDP knowledge

Agile methodologies

Education

Bachelor's degree or equivalent in Business Administration, Information Technology, Data Science, or related field

Tools

Adobe Experience Platform (AEP)

Azure Data Lake

Job description

Manulife is seeking a Product Owner with experience in Customer Data Platforms (CDP) to join our team. In this role, you will lead the planning and delivery of CDP implementations, collaborating closely with data engineers and business analysts in Data Activation team, as part of Global Digital Marketing. You will report to the Director of Data Activation & Segmentation, contributing to the enhancement of our digital marketing capabilities. In this role, you will have the opportunity to work with a dynamic and collaborative team, and to make a significant impact on the delivery of technology services to our global organization.

Position Responsibilities

• Partner with Business, Marketing, Program management & Data office teams to gather and document requirements for CDP implementation use-cases.
• Work collaboratively with data enablement and engineering teams to analyze and document technical dependencies.
• Ensure requirements are clearly defined, aligned with business objectives, and communicated effectively to technical teams.
• Drive the product strategy, planning, and delivery of key capabilities for CDP platform (defines product goals) enabling Personalization propagation across the organization
• Create use case & technical enhancement roadmap with business analysts, data engineers, and web data specialists to plan and prioritize the delivery of CDP use-cases and capability improvements.
• Develop and maintain project plans, timelines, and resource allocations to meet project goals on time. Lead the squad through Agile methodology by ensuring increasing squad velocity & managing backlog as per business priorities
• Communicate timelines clearly with internal and external teams.
• Define, measure & report Key Performance Indicators (KPIs) for each use case & campaign working with business and Measurements & Insights team
• Lead the process of logging, prioritizing, and planning change requests for CDP projects.
• Assess the impact of changes on current processes and systems and work with team members to implement adjustments as needed.
• Serve as the main point of contact for team members involved in Canada segment CDP projects with accountability for the CDP product backlog and feature prioritization process of the Canada segment squad.
• Facilitate communication and alignment between business units and technical teams, addressing any issues or concerns; maintain RAID log & end to end process documentation with partner teams
• Coordinate with data engineering, web data engineering, and business analysis teams to achieve project goals, fostering a collaborative environment for successful outcomes and effective problem-solving.

Required Qualifications

• 5+ or more years of proven experience as in a similar role, particularly working on MarTech implementation projects.
• Bachelor's degree or equivalent experience in Business Administration, Information Technology, Data Science, or a related field.
• Relevant certifications or additional training in CDP, digital transformation, or project management are preferred.
• Experience leading digital transformation projects and handling multi-functional teams.
• Familiarity with Adobe Experience Platform (AEP); preferably Customer Data Platforms (CDP),.
• Knowledge of offline data integration and Azure Data Lake is highly desirable.
• Understanding of data engineering and web and app data collection principles.

Preferred Qualifications

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.
• Experience in the financial services industry in Canada is a plus.

When You Join Our Team

• We'll empower you to learn and grow the career you want
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words
• As part of our global team, we'll support you in shaping the future you want to see

The role being advertised is an existing vacancy.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$113,000.00 CAD - $163,000.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.