Area Public Relations

church jesus christ latter day saints

Toronto

On-site

CAD 102,000 - 140,000

Full time

4 days ago

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Benefits offered by this job

Health and dental coverage

Wellness Spending Account

Annual bonus opportunity

Educational Assistance and Tuition Re-

Learning and development opportunities

Employee Resource Groups (ERGs)

Job summary

Church & Dwight Canada is seeking a Category & Shopper Insights Manager to lead data-driven category strategy across key brands. You will transform analytics into recommendations for Brand Marketing, Customer Planning, Sales, and Retail partners to drive growth and shelf leadership.

The role requires 5+ years in CPG, strong analytics, and experience with retailer data platforms. A collaborative, cross-functional mindset is essential for success in this on-site Ontario role.

Qualifications

5+ years of experience in the Consumer-Packaged Goods (CPG) industry.
2+ years of Category Management experience.
Advanced analytical and data interpretation capabilities.
Experience with NielsenIQ data and category management principles.
Strong understanding of shopper insights and consumer behavior.
Experience using retailer data platforms (Scintilla, LDIA, IRI, etc.).

Responsibilities

Develop a deep understanding of category, shopper, and retailer dynamics to inform strategic planning.
Partner with Brand Marketing, Sales, and Retail Customers to develop data-driven recommendations.
Lead insights that drive category leadership and growth across brands.
Collaborate cross-functionally to translate insights into actionable plans and JBPs.

Skills

CPG experience

Category management

Analytics

NielsenIQ

Shopper insights

Retail data platforms

Education

Bachelor's degree in Business, Marketing, Analytics, or a related field

Tools

JDA

Job description

A collective energy and ambition.A place where you can make a real difference.We’re a company that genuinely cares about our people, our products, our consumers and the environment.Our unique, info...

CA$100,000.00–CA$140,000.00 yearly

Full-time

CA$124,000.00–CA$160,000.00 yearly

Full-time

CA$18.50–CA$21.00 hourly

Full-time

Category & Shopper Insights Manager

Position Overview

The Category & Shopper Insights Manager is the subject matter expert on category performance, shopper behavior, consumer trends, competitive dynamics, and the retail landscape across key brands within our portfolio. This role transforms data into actionable business insights that drive strategic decision-making, customer growth, and sales performance.

Leveraging advanced analytics, market research, syndicated data, and retailer-specific insights, the Category & Shopper Insights Manager partners closely with Brand Marketing, Customer Strategic Planning, Sales Teams, and Retail Customers to develop fact-based recommendations that support both category leadership and Church & Dwight's growth objectives.

This role balances long-term strategic planning with day-to-day business needs, using insights to influence internal decision-making and strengthen customer partnerships.

Key Responsibilities

Strategic Planning

Develop a deep understanding of category, shopper, competitive, and retailer dynamics to inform strategic planning.
Identify emerging trends and future opportunities that support marketing initiatives and customer business plans.
Lead assortment, shelving, and planogram recommendations to drive category growth and sales performance.
Uncover business insights that accelerate retail growth and strengthen category leadership.
Identify priority customers, brands, and growth opportunities over the next 24 months.

Insights & Analytics

Transform data into meaningful insights that drive business action.

Utilize syndicated and retailer data sources, including NielsenIQ, Numerator, Promo Intel, Scintilla, LDIA, IRI, and other customer POS systems.
Analyze consumer, category, retailer, and competitive trends to identify opportunities and risks.
Monitor competitive activity and recommend actions to address market threats and capitalize on growth opportunities.
Deliver actionable insights and strategic recommendations to internal cross-functional teams.
Serve as a trusted expert on category performance, shopper behavior, and customer trends.

Leverage insights to influence retailer decisions and support execution excellence.

Partner with key retailers to provide category expertise and strategic recommendations regarding assortment, placement, and merchandising opportunities.
Influence customer decision-making through compelling, data-driven selling stories.
Support the development and delivery of Joint Business Plans (JBPs), line reviews, category reviews, monthly business updates, and Top-to-Top meetings.
Collaborate cross-functionally to ensure insights are translated into actionable business plans and successful execution.

Success Measures

Success in this role will be measured through:

Execution and adoption of assortment, shelving, and category recommendations.
Growth in distribution, market share, and share of shelf.
Influence on internal strategic planning through data-driven insights.
Demonstrated expertise in syndicated data, customer analytics, and category management tools.
Strong retailer partnerships and successful identification of growth opportunities.

Qualifications

Required

Bachelor's degree in Business, Marketing, Analytics, or a related field.
5+ years of experience within the Consumer-Packaged Goods (CPG) industry.
2+ years of Category Management experience.
Advanced analytical and data interpretation capabilities.
Experience with NielsenIQ data and category management principles.
Strong understanding of shopper insights and consumer behavior.
Experience utilizing retailer data platforms such as Scintilla, LDIA, IRI, or similar tools.

Preferred

Experience working with planogram and space management software such as JDA or equivalent.
Experience presenting category and business recommendations to major retail customers.
Strategic Thinking
Data Analysis & Business Insights
Category Management Expertise
Strong Communication & Presentation Skills
Influencing & Relationship Building
Customer Focus
Problem Solving & Critical Thinking
Action Orientation
Decision Quality
Priority Setting
Comfort with Ambiguity
Collaboration & Cross-Functional Partnership
Integrity & Trust

Why Join Church & Dwight Canada?

At Church & Dwight, you'll have the opportunity to make a meaningful impact through iconic brands, strong customer partnerships, and a collaborative culture focused on growth and innovation.

Compensation

The Ontario compensation range for this position is $102,000 - $140,000.

Actual starting salary will be determined based on internal equity, relevant experience, skills, qualifications, market competitiveness, and geographic location.

Comprehensive health and dental coverage from day one
Wellness Spending Account
Annual bonus opportunity
Educational Assistance and Tuition Reimbursement Programs
Learning and development opportunities
Employee Resource Groups (ERGs)

Additional Information

Church & Dwight Canada may use Artificial Intelligence (AI) tools as part of its recruitment and selection process. These tools may assist in screening, assessing, or evaluating applicants to support fair and consistent hiring decisions. All AI usage complies with applicable privacy and employment laws, and final hiring decisions are made by our recruitment team.

This posting represents a genuine and currently available vacancy.

Candidates must be legally authorized to work full-time in Canada and be based in Ontario.
Canadian work experience is not required as a condition of employment.
Applicants who are interviewed will be informed of the outcome within 45 days.

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