Director, Social

Adelphi Group; Toronto; Hybrid; CAD 95,000 - 105,000; Full time

Benefits offered by this job

Generous paid time off

Hybrid work model

Formal training opportunities (mental‑

Inclusion education for everyone

Employee networks and communities

Job summary

Omnicom Media Canada is seeking a Director of Paid Social Activation to lead the paid social discipline across major platforms. You will define frameworks, set strategy, and drive growth across client portfolios, aligning paid social with business outcomes.

You will oversee senior client relationships, identify new business opportunities, manage revenue and resourcing, and mentor Associate Directors and activation teams while staying ahead of platform developments in a dynamic, integrated media

Qualifications

• 8–10+ years experience in paid social or digital media
• Proven leadership across teams and client portfolios
• Strong business and financial acumen
• Deep platform expertise and industry knowledge
• Executive-level communication and leadership skills
• Ability to drive innovation and organizational impact

Responsibilities

• Define and evolve paid social frameworks, best practices, and activation approaches
• Lead strategic planning across client portfolios, aligning paid social to business outcomes
• Drive innovation across platforms, tools, and partnerships
• Lead senior client relationships and high-level strategic discussions
• Identify and drive new business opportunities and account growth
• Oversee financial performance including revenue, profitability, and resourcing
• Lead and develop Associate Directors and broader activation teams
• Build organizational capability, structure, and culture
• Partner with cross-functional teams to drive integrated media strategies
• Stay ahead of industry trends and platform developments

Skills

Leadership

Strategic thinking

Paid social

Client relationship management

Financial acumen

Executive communication

Innovation and impact

Tools

Meta (Facebook)

TikTok

Snapchat

LinkedIn

Reddit

Pinterest

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Director, Paid Social Activation

As a Director, Paid Social Activation, you will lead the paid social discipline across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest, driving innovation, strategic direction, and business growth across teams and client portfolios.

What You’ll Do

• Define and evolve paid social frameworks, best practices, and activation approaches
• Lead strategic planning across client portfolios, aligning paid social to business outcomes
• Drive innovation across platforms, tools, and partnerships
• Lead senior client relationships and high-level strategic discussions
• Identify and drive new business opportunities and account growth
• Oversee financial performance including revenue, profitability, and resourcing
• Lead and develop Associate Directors and broader activation teams
• Build organizational capability, structure, and culture
• Partner with cross-functional teams to drive integrated media strategies
• Stay ahead of industry trends and platform developments

About You

• 8–10+ years experience in paid social or digital media
• Proven leadership across teams and client portfolios
• Strong business and financial acumen
• Deep platform expertise and industry knowledge
• Executive-level communication and leadership skills
• Ability to drive innovation and organizational impact

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes — for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $95,000 - $105,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.

Omnicom Mediais an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

$95,000 - $105,000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/