Associate Director, Social

OMD Canada; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Generous PTO

Hybrid work model

Professional development

Global network

Employee groups

Job summary

Omnicom Media Canada seeks an Associate Director, Paid Social Activation to lead paid social strategy and performance across Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest, ensuring alignment with client objectives.

You will translate strategy into activation plans, identify growth opportunities, lead client conversations, and manage and develop teams. This role oversees campaign execution and budgeting while driving best practices and cross-team collaboration.

Qualifications

• 6–8+ years experience in paid social or digital media.
• Strong strategic thinking and client leadership experience.
• Experience managing teams and multiple accounts.
• Deep understanding of digital media ecosystem and measurement.
• Strong communication and presentation skills.
• Ability to balance strategy, execution, and business priorities.

Responsibilities

• Lead development of full-funnel paid social strategies aligned to client objectives.
• Translate strategic direction into actionable activation plans across platforms.
• Identify growth opportunities across platforms, audiences, and investment strategies.
• Lead client conversations, presenting performance insights and strategic recommendations.
• Act as a trusted advisor on paid social and activation strategy.
• Manage and develop Supervisors, Managers, and Associates.
• Oversee campaign execution quality and ensure alignment with strategy.
• Manage account financials including budgets, forecasting, and resource allocation.
• Support new business opportunities and contribute to account growth.
• Drive adoption of best practices, tools, and innovation across teams.

Skills

Paid social strategy

Client leadership

Team management

Digital media measurement

Communication

Strategic thinking

Presentation skills

Job description

As an Associate Director, Paid Social Activation, you will lead paid social strategy and performance across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest, ensuring activation aligns with business objectives and drives measurable impact.

What You’ll Do

• Lead development of full-funnel paid social strategies aligned to client business objectives
• Translate strategic direction into actionable activation plans across platforms
• Identify growth opportunities across platforms, audiences, and investment strategies
• Lead client conversations, presenting performance insights and strategic recommendations
• Act as a trusted advisor on paid social and activation strategy
• Manage and develop Supervisors, Managers, and Associates
• Oversee campaign execution quality and ensure alignment with strategy
• Manage account financials including budgets, forecasting, and resource allocation
• Support new business opportunities and contribute to account growth
• Drive adoption of best practices, tools, and innovation across teams

About You

• 6–8+ years experience in paid social or digital media
• Strong strategic thinking and client leadership experience
• Experience managing teams and multiple accounts
• Deep understanding of digital media ecosystem and measurement
• Strong communication and presentation skills
• Ability to balance strategy, execution, and business priorities

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes — for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

• A flexible hybrid work model that works for you.

• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

• A chance to be part of and grow within a global network of agencies.

• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Life on the Spectrum, Pan-Asian Network, and Rainbow Lounge.

Omnicom Media is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].