Senior Campaign Manager, Social

Omnicom Media; Toronto; Hybrid; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Flexible hybrid work

Formal training opportunities

Financial wellness programs

Global agency network exposure

Job summary

Omnicom Media in Toronto is seeking a Senior Campaign Manager to lead overall account performance, guide junior staff, and deliver best-in-class recommendations that maximize client outcomes.

You will partner with Account Managers to craft proposals, develop client reporting from media platforms, and stay current with paid media tools. The role emphasizes mentorship, collaboration, and flawless campaign execution in a hybrid work setting.

Qualifications

• Experience in digital media and programmatic buying.
• Agency or media partner background.
• Strong knowledge of digital channels.
• Trafficking and website tagging knowledge is a plus.
• Excellent communication and collaboration.

Responsibilities

• Collaborate with Account Managers on RFPs, decks, proposals and planning recommendations.
• Develop best-in-class deliverables/reporting to clients from available platforms and services.
• Be an expert in paid media capabilities and stay updated with new tools and solutions.
• Manage and oversee campaign setup and execution.
• Monitor creative calendars and campaign budgeting.
• Ensure consistency of ad specs and campaign objectives.
• Direct site tagging strategy and CPA campaigns.
• Pull reports and present insights and recommendations.
• Educate teams and clients on best practices and KPI goals.
• Foster relationships with planning teams and SBUs.
• Mentor Campaign Managers and Associates on tools and processes.
• Source proposals from media partners and liaise with SBUs.
• Ensure invoice clearing and budget management.
• Oversee plan execution and optimize campaigns with post reports.

Skills

Digital media

Agency experience

Communication

Collaboration

Microsoft Office

Education

Marketing or Advertising background

Tools

Google Ads

Bing

Facebook/Instagram

LinkedIn

TikTok

Job description

Position Summary

The role of the Senior Campaign Manager is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Key Responsibilities

• Partner with the Account Managers to provide insights that inform requests for proposal’s (RFPs), decks, proposals and planning recommendations.
• Develop best in class deliverables/reporting to clients, from available technology platforms and services.
• Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
• Manage and oversee campaign set up and execution.
• Monitor creative calendars and campaign budgeting.
• Ensure consistency of ad specs/campaign objectives.
• Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
• Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
• Educate agency teams and clients on best practices and campaign objective requirements. Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
• Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
• Mentor and train Campaign Managers and Associates on tools and processes.
• Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
• Ensure invoice clearing and budget management.
• Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Desired Skills & Experience

• Professional or Educational background in Marketing or Advertising would give leverage to this application.
• Associate experience in digital media.
• Proven in-depth knowledge of the digital media industry.
• Previous experience working within an advertising agency or with a media partner.
• Full understanding of the roles of various digital channels.
• Understanding trafficking and website tagging processes an asset.
• Proficiency with media platforms: Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tiktok, would give leverage to this application.
• Demonstrated ability to effectively apply knowledge and insights gained from research resources.
• Passion for data, emerging media and technology.
• Passion for continuous development.
• Client service oriented.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

We is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Salary Range: $55,000 - $65,000