Senior Campaign Analyst, Customer Optimization

Bank of Montreal; Toronto; On-site; CAD 54,000 - 102,000; Full time

Job summary

A leading bank seeks a Senior Campaign Analyst for its Toronto office to develop and optimize marketing strategies aimed at enhancing customer experience and brand strength. The role involves collaboration with various stakeholders, detailed analysis of data, and driving strategic initiatives in a dynamic environment.

Benefits

Health insurance

Tuition reimbursement

Retirement savings plans

Qualifications

• 4-6 years of relevant experience required.
• Experience in coding with SAS and SQL, with a focus on complex data.
• In-depth knowledge of the financial services industry essential.

Responsibilities

• Develops marketing campaign strategies and executes them with attention to detail.
• Coordinates activities for strategic initiatives and tracks metrics.
• Analyzes data to provide insights and recommendations.

Skills

Communication

Collaboration

Analytical skills

Problem solving

Data-driven decision making

Education

Post-secondary degree in related field

Tools

SAS

SQL

Unica

Job description

Senior Campaign Analyst, Customer Optimization page is loaded

Senior Campaign Analyst, Customer Optimization

Apply locations Toronto, ON, CAN time type Full time posted on Posted 9 Days Ago job requisition id R250014489

Application Deadline:

07/09/2025

Address:

33 Dundas Street West

Job Family Group:

Marketing

Develops marketing campaign strategies that strengthen the BMO brand, maximize revenue and optimize the customer experience. Works collaboratively with a wide range of stakeholders to translate campaign requirements into executable outputs that support marketing initiatives across the bank– to ensure alignment, quality, and timely delivery though-out campaign process. Success in this role requires strong attention to detail, an ability to manage timelines across concurrent initiatives, and clear communication to ensure campaign readiness and flawless delivery.

• Develops solutions and makes recommendations based on an understanding of the business strategy and stakeholder needs.
• Provides advice and guidance to assigned business/group on implementation of solutions.
• Coordinates and executes specific activities for the implementation of strategic initiatives; includes tracking metrics and milestones.
• Builds effective relationships with internal/external stakeholders.
• Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
• Designs and produces regular and ad-hoc reports, and dashboards.
• Supports change management of varying scope and type; tasks typically focused on execution and sustainment activities.
• Makes recommendations to improve BMO processes and systems.
• Executes work to deliver timely, accurate, and efficient service.
• Ensures consistency in solutions and across marketing channels, media and platforms.
• Works with business/group in the development and management of campaign budgets.
• Collaborates with internal/external stakeholders to develop monitoring and tracking plans for external advertising initiatives.
• Ensures compliance with internal frameworks, standards, guidelines and governance.
• Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus.
• Exercises judgment to identify, diagnose, and solve problems within given rules.
• Works independently on a range of complex tasks, which may include unique situations.
• Broader work or accountabilities may be assigned as needed.

Qualifications:

• Typically between 4 - 6 years of relevant experience and post-secondary degree in related field of study.
• Experience in coding in SAS and SQL and working with complex data
• Unica experience an asset.
• Experience in, and advanced knowledge of, the financial services industry.
• Technical proficiency gained through education and/or business experience.
• Verbal & written communication skills - In-depth.
• Collaboration & team skills - In-depth.
• Analytical and problem solving skills - In-depth.
• Influence skills - In-depth.
• Data driven decision making - In-depth.

Salary :

$54,500.00 - $101,500.00

Pay Type:

Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

About Us

BMO is a leading bank driven by a single purpose: to Boldly Grow the Good in business and life. Everywhere we do business, we’re focused on building, investing and transforming how we work to drive performance and continue growing the good.

Who we are

We’re proud to be fueling growth and expanding possibilities for individuals, families and businesses. More than 12 million customers count on us for personal and commercial banking, wealth management and investment services. As the 8th largest bank in North America by assets, we provide personal and commercial banking, wealth management and investment services to more than 12 million customers. In Canada, the United States and across the globe, we’ll continue to build, invest and transform to drive performance that serves the good that grows.