Digital Growth Manager

SPC Student Price Card Ltd.; Vaughan; On-site; CAD 60,000 - 90,000; Full time

Job summary

A leading company committed to improving student life is seeking a Digital Growth Manager to lead their digital marketing efforts. In this role, you'll optimize campaigns across various platforms, conducting data analysis to enhance engagement and loyalty among student audiences. This position aims to leverage your strategic thinking and hands-on marketing experience to drive SPC's growth.

Benefits

VIP SPC Membership

Flexible Time Off

Comprehensive Health Benefits

Continuous Learning Opportunities

Company Events

Early Fridays

Qualifications

• 4-6 years of experience in digital marketing, especially in paid media, SEO, and email.
• B2C experience required; familiarity with loyalty marketing models preferred.
• Experience in marketing to Gen Z or student audiences is a strong asset.

Responsibilities

• Lead and optimize digital strategy across multiple platforms.
• Manage SEO/SEM campaigns and analyze performance metrics.
• Collaborate with internal teams to ensure alignment on messaging.

Skills

Analytical Skills

Digital Marketing

SEO

Email Marketing

Performance Marketing

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

Meta Ads Manager

CMS: WordPress

CMS: Shopify

CMS: Webflow

Job description

We're on a mission to improve Student Life – providing savings for students’ every need!

We’re looking for a performance-driven Digital Growth Manager to own and optimize our digital strategy across multiple channels and platforms. As a key member of our team, you’ll lead day-to-day digital marketing operations, including delivering and optimizing campaigns that accelerate acquisition, engagement, and loyalty for SPC, Canada’s leading student discount and loyalty membership.

This role is instrumental to SPC’s growth and visibility. The ideal candidate is a strategic thinker and execution expert with hands-on experience across paid media, SEO/SEM, email marketing, and funnel optimization. Your data-obsessed, creative, and passionate about building meaningful connections with Gen Z and student audiences.

Here's how you will impact SPC:

Campaign Management & Paid Media

• Plan, execute, and optimize digital campaigns across Google Ads, Meta/Instagram, LinkedIn, and other platforms
• Monitor performance in real time, optimizing for ROI, conversion rate, and cost efficiency

SEO & SEM Optimization

• Conduct keyword research, site audits, and implement on-page/off-page SEO best practices
• Manage and continuously refine search engine marketing campaigns to drive high-quality traffic and lead generation
• Build, deploy, and optimize segmented email campaigns to nurture leads and increase retention
• Analyze performance metrics to improve targeting, timing, and content effectiveness

Website & Funnel Optimization

• Collaborate with UX and development teams to ensure digital touchpoints support campaign goals and conversions
• Run A/B tests and implement CRO best practices to improve landing pages and lead capture flows
• Optimize each stage of the funnel for maximum performance and user experience

Data Analysis & Reporting

• Track and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM dashboards
• Translate data into actionable insights to refine strategy, improve spend efficiency, and forecast trends
• Develop and lead digital marketing strategies aligned with SPC’s business and member growth goals
• Establish performance standards and testing frameworks across all digital touchpoints
• Identify opportunities for innovation, automation, and scale

Cross-Functional Collaboration

• Work closely with internal teams (Brand, Partnerships, and Product) to ensure alignment on messaging and goals
• Act as the subject matter expert on digital best practices, channel mix, and evolving trends
• Own and optimize the digital marketing budget across paid channels
• Manage vendor relationships, freelancers, and technology partners to ensure performance and transparency

The soft skills you bring to the team:

• Strategic thinker with strong executional drive
• Highly analytical with a focus on measurable growth
• Excellent communicator and collaborator
• Strong project management and organizational skills
• Adaptable in a fast-paced, evolving environment
• Meticulous attention to detail and high-quality standards

What you contribute to the team:

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4–6 years of hands-on experience in digital marketing, especially in paid media, SEO, email, and CRO
• B2C experience required; exposure to membership, subscription, or loyalty marketing models is highly preferred
• Experience marketing to Gen Z or student audiences is a strong asset
• SEO/SEM certification preferred
• Team leadership or mentoring experience is a plus

Technical Proficiency

• CMS: WordPress, Webflow, or Shopify

Here's what SPC offers:

• VIP SPC Membership – Enjoy exclusive student-like discounts and perks.
• Flexible Time Off – Recharge with vacation and personal days when you need it.
• Comprehensive Health Benefits – Health Spending Account, Wellness Spending Account, dental, medical, vision care, travel insurance, and group coverage for your well-being.
• Continuous Learning – Access to a corporate Coursera subscription and other learning resources to grow your skills.
• Company Events – Participate in virtual and in-person company-sponsored events.
• Early Fridays – Enjoy shortened work hours every Friday, all year long.

How we work:

You aren’t just valued for your experience and skillsets, but equally for your growth mindset and attitude. We work as a flat organization, working collaboratively as a team and showing up every day as our authentic selves. Our team knows that creative solutions require a diverse approach to thinking and life experiences.

SPC is an equal opportunity employer and values diversity at our company. Our hiring process is inclusive of all candidates regardless of their race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or, disability status. Accommodations are available upon request for all aspects of the selection process.

It’s not a big deal if you don’t meet all our requirements. Only 1% of candidates will ever meet every single requirement posted on most job postings.

If you’ve read this far, click Apply Now!