Sr. Performance Analyst, Customer Lifecycle & Retention, Digital Growth & GTM Team

Intello Technologies Inc.; Toronto; On-site; CAD 74,000 - 110,000; Full time

Job summary

A leading company in telecommunications, Intello Technologies Inc. seeks a Sr. Performance Analyst to drive customer engagement strategies through data insights and analytics. This role involves analyzing customer behavior, optimizing their digital journey, and collaborating with cross-functional teams to enhance digital interactions. Candidates should possess a Bachelor’s degree and have a proven track record in digital analytics, with skills in key analytical tools. Join a dynamic team that values innovation and diversity.

Benefits

Comprehensive total rewards package

Minimum 3 weeks of vacation

Flexible benefits plan

Generous company matched pension

Opportunity for career growth

Qualifications

• 2-4 years of digital analytics experience.
• Advanced skills in web analytics tools and SQL.
• Strong analytical mindset with a focus on actionable strategies.

Responsibilities

• Analyze customer lifecycle to enhance engagement strategies.
• Design and implement customer journey optimization.
• Monitor performance and provide insights through dashboards.

Skills

Data Analysis

Web Analytics

Presentation Skills

Customer Behavior Analysis

Education

Bachelor's degree in Data Analysis, Information Systems, Computer Science, Engineering, Commerce

Tools

Adobe Analytics

Google Analytics

Tableau

Looker Studio

SQL

Job description

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Sr. Performance Analyst, Customer Lifecycle & Retention, Digital Growth & GTM Team

Location:

Toronto, ON, CA, M5J 2V5

Jobs by Category: Digital

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

Our team and what we’ll accomplish together…

Are you passionate about unlocking the secrets behind customer behavior? Do you thrive on turning data into game-changing strategies? We want to transform how millions of customers interact with TELUS by diving deep into their digital journey.

You'll be the mastermind behind understanding what makes our customers tick, click, and stick around. Through focusing on understanding what motivates customers to engage with digital channels and identifying barriers to digital adoption, you will develop insights and targeted engagement strategies to grow and retain our digital customer base.

You will:

• Customer Lifecycle Deep Dives: You'll get to dig into customer behavior across their entire journey with us, building different segmentation models and spotting patterns to drive digital engagement and predict who might churn.
  
  
• Journey Optimization: You'll trace how customers move between our digital and offline touchpoints, figuring out where they get stuck and designing smoother paths. Think of it as creating the ultimate customer roadmap.
  
  
• Testing and Innovation: You'll run A/B tests to improve how customers engage with our digital properties, collaborating with product and sales to test new ideas and create more personalized experiences.
  
  
• Performance Monitoring: You'll track how different customer groups are doing, build useful dashboards, and figure out what's actually working in our campaigns through attribution modeling.
  
  
• Crossfunctional Collaboration: You'll work with teams across the company to turn your findings into real strategies, presenting to leadership and breaking down whatever's blocking customers from going digital.

Qualifications

What you bring:

• Bachelor's degree in Data Analysis, Information Systems, Computer Science, Engineering, Commerce, or related field
• 2-4 years of digital analytics experience with a proven track record of using data analysis to identify actionable insights
• Advanced skills in web analytics tools (Adobe Analytics or Google Analytics), data visualization platforms (Tableau or Looker Studio), and SQL for data extraction and manipulation
• Strong analytical mindset with ability to independently investigate data, uncover opportunities, and transform analysis into actionable strategies that drive measurable business outcomes
• Outstanding presentation and storytelling skills with proven ability to translate complex data analysis into clear, compelling narratives for executive and cross-functional stakeholders
• Ability to work effectively with product, design, and marketing teams, combined with a curious mindset and passion for understanding customer behavior and digital engagement drivers

Nice to haves:

• Experience in large-scale, complex business environments with multiple product lines and customer segments, preferably in telecommunications or e-commerce industries
• Expertise in customer analytics including cohort analysis, funnel analysis, omnichannel journey mapping, A/B testing, and session-replay tools such as Quantum Metric
• Knowledge of customer data platforms, marketing automation tools, voice of customer programs for digital experience feedback, and machine learning techniques for customer analytics and propensity modeling

Salary Range: $74,000-$110,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

Please note that the compensation shown in the job postingmay be subject to change in 2025.

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Digital

Diverse teams lead the way to innovation. Leveraging different perspectives, experiences and ways of thinking allows us to deliver better insights, decisions, and solutions. Embracing our individuality, and leveraging diversity of thought is an important part of the amazing culture we have built at TELUS Digital.

We are honoured to be recognized

Team TELUS at a glance

1.4M
Days volunteered in our communities

$1.3
Billion contributed to charitable and community organizations since 2000

15.2
Million customer connections

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.