Senior Brand Manager - Snacks

Placements24; Kimberley; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking an experienced Senior Brand Manager to lead strategy for a snack portfolio in a fully remote role. You will drive growth, market share, and consumer engagement while shaping brand direction from anywhere.

The role requires 7+ years in brand management within FMCG, with a passion for analytics, leadership, and digital marketing. MBA preferred and the candidate will oversee campaigns and cross-functional collaboration.

Qualifications

• 7+ years of brand management experience in FMCG, snacks preferred.
• Strong ability to analyze consumer data and market trends.
• Excellent communication and leadership skills.
• Proficient in digital marketing and social media strategies.

Responsibilities

• Develop and implement annual brand plans, promotional calendars, and roadmaps.
• Conduct consumer research to identify insights and growth opportunities for the snack category.
• Oversee integrated campaigns across digital, social, traditional, and in-store channels.
• Manage brand P&L, budget, and resource allocation to meet financial objectives.
• Collaborate with R&D, sales, supply chain, and external agencies for brand execution.
• Lead new product development from concept to launch.

Skills

Brand strategy

P&L management

Market research

Team leadership

Digital marketing

Education

Bachelor's degree in Marketing

MBA preferred

Job description

About the Role

Our client is seeking an experienced and innovative Senior Brand Manager to lead the strategy for their snack portfolio. This role is fully remote, offering a unique opportunity to shape brand direction from anywhere. You will be responsible for developing and executing brand plans that drive growth, increase market share, and enhance consumer engagement within the highly competitive FMCG snacks category. This position requires a strategic thinker with a deep understanding of consumer insights and a passion for building powerful brands.

Key Responsibilities

• Develop and implement annual brand plans, including marketing strategies, product innovation roadmaps, and promotional calendars.
• Conduct consumer research and market analysis to identify key insights, trends, and growth opportunities for the snack category.
• Oversee the development and execution of integrated marketing campaigns across all relevant channels (digital, social media, traditional advertising, in-store).
• Manage brand P&L, budget, and resource allocation to achieve financial objectives.
• Collaborate closely with cross-functional teams, including R&D, sales, supply chain, and external agencies, to ensure effective brand execution.
• Lead new product development initiatives from concept to launch, ensuring successful market introduction.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
• Minimum of 7 years of progressive brand management experience in the FMCG industry, with a specialization in snacks or a related category.
• Demonstrated success in developing and executing impactful brand strategies that have driven market share growth.
• Strong analytical skills, with the ability to interpret consumer data and market trends.
• Excellent communication, presentation, and leadership skills.
• Proficiency in digital marketing and social media strategies.

Benefits

• Competitive salary and significant performance-based bonuses.
• Fully remote work environment with the flexibility to work from anywhere.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and opportunities for professional development.
• Opportunity to lead and grow a dynamic snack brand portfolio.