Associate Marketing Manager - Away from Home

PepsiCo; Mississauga; On-site; CAD 75,300 - 122,760; Full time

Job summary

PepsiCo Canada is seeking a dedicated marketer to lead the Foodservice Marketing agenda for key customers, from insights to strategy and execution. You will own relationships with customers and craft consumer-centric programs that connect with brand objectives.

Collaborating with Brand, Sales and Customer teams, you will drive campaigns for beverage brands and manage in-year digital initiatives to accelerate digital ordering growth.

Qualifications

• Bachelor’s degree required (Commerce, Marketing preferred).
• 2+ years of Brand, Customer and Insights Marketing experience.
• Demonstrate consumer centricity with passion and curiosity towards the consumer.
• Self-starter with strong ownership and bias for action.
• Ability to manage competing priorities without losing momentum.
• Solid organizational and project management skills with attention to detail and multi-tasking.
• Ability to build strong relationships with internal and external partners.
• Strong analytical skills to synthesize information into insights.
• Bev/CPG marketing experience is an asset.

Responsibilities

• Lead the Foodservice Marketing agenda for key customers from insights to objectives, strategy and execution.
• Own marketing relationships with key customers and build consumer-centric programs aligned to brand goals.
• Collaborate with Brand, Sales and Customer teams to execute campaigns for beverage brands with strong project management.
• Execute in-year digital marketing campaigns to drive beverage incidence and digital ordering growth with partners.
• Support the growth agenda with new business opportunities, working with the Sr. Marketing Manager.

Skills

Brand marketing

Customer insights

Consumer-centric mindset

Project management

Prioritization

Organizational skills

Relationship building

Analytical thinking

Beverage/CPG marketing

Education

Bachelor’s degree in Commerce or Marketing

Job description

Overview

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Total Compensation: $75,300 - $122,760

Responsibilities

• Lead the Foodservice Marketing agenda for key customers (JBP to AOP planning) uncovering the core consumer insights, setting objectives, creating the strategy, developing & executing the plan
• Own the marketing relationship with key customersand build consumer centric programs that connect with customer objectiveswith brand objectives
• Collaborating with Brand teams, Sales teamsand customer teams to execute against big bets for both our beverage brands, leading brief to execution with strong project management
• Execute in year digital marketing campaigns to drive beverage incidence on digital with customer partners leveragingthe 3Vs, focusing on accelerating digital ordering growth and unlocking opportunities to drive attachment rates
• Support the new business growth agenda with new business opportunities, working closely with Sr. Marketing Manager

Qualifications

• Bachelor’s degree required(Commerce, Marketing preferred)
• 2years plus years of Brand, Customer, Insights Marketing experience
• Demonstrate consumer centricity with passion and curiosity towards the consumer
• Self-starter with strong ownership, able to work independently on projectswith a bias for action
• Ability to manage competing priorities without losing momentum
• Solid organizational and project management skills – able to establishpriorities, strong detailed execution,and ability to multi-task
• Ability to build strong relationships with internal & external partners
• Strong analytical skills, able to synthesize information to develop understanding and insights
• A combination of Beverage and/or CPG Industry Marketing experience considered is an asset

Careers to Smile About:

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

PepsiCo may use Artificial Intelligence as part of its hiring process. Specifically, we may use AI-based tools to screen, assess, or select applicants.

This posting is for an existing vacancy.